... presumably they are, since they’re written byreporters — then words like stray and drift are problematic. Stories, on the other hand, are a way that people try to make sense of their lives and their ... shift in the market. It didn’t change with the times. The Mother of All Business QuestionsThese accounts about Lego, WH Smith, and Nokia are all variants of the most basic question in the business ... Excellence and Built to Last, we findstrong evidence of the Halo Effect as well as other errors such as The Delusion ofConnecting the Winning Dots, The Delusion of Rigorous Research, and The Delusion...