... products, and they are willing to pay a premium price. The foreign providers that will succeed in China are the ones that can emphasise the ‘face’ enhancing properties of their products, and those ... affectionately known ,‘Chuppies’ (Fang 2006). Chapter 6: Conclusions ‘Chuppies’ are predicted to be the most powerful consumer group in the world within the next 15-20 years (Fang 2006), and they are already ... two parents and four grandparents. With “six pockets and one mouth” these families spend considerable attention and funds on their only child. The children have grown up without siblings so they...