space-time.coding.john.wiley.and.sons.ebook

... Germany John Wiley & Sons Australia Ltd, 33 Park Road, Milton, Queensland 4064, Australia John Wiley & Sons (Asia) Pte Ltd, 2 Clementi Loop 02–01, Jin Xing Distripark, Singapore 129809 John Wiley ... and Wireless Ad Hoc Routing Chapter 10 describes Wireless Asynchronous Transfer Mode (WATM). WATM combines the advantages of wired ATM networks and wireless n...

Ngày tải lên: 13/09/2012, 10:21

Ngày tải lên: 21/09/2012, 17:33

... layer and the MAC protocols of two wireless local area network standards, IEEE 802.11 and ETSI HIPERLAN 1. Further- more, it discusses the latest developments in the field of wireless local area networks. Chapter ... Distribution Service (MMDS) and Local Multipoint Distri- bution Service (LMDS). Chapter 9 covers wireless local area networks. It discusses the design goals for wi...

Ngày tải lên: 29/09/2013, 21:20

... it usiness-to-Business Marketing 15 Most marketing is business-to-business (B2B) marketing even though textbooks and business magazines devote most of their atten- tion to business-to-consumer ... create an effective ad cam- paign. Rosser Reeves of the Ted Bates & Company advertising agency favored linking the brand directly to a single benefit, as in “R-O-L-A-I-D-S spells RELIEF.” Leo...

Ngày tải lên: 24/10/2013, 08:20

... 64–66 Forbes 100 , 20 Forced relationships, 28 Ford, 20, 37, 106 Ford, Henry, 175 Forecasting, 66–68 4Cs, 109 4Ps, 108 109 Free cash flow, 62 Frequency, in advertising campaign, 5 Frequent-flier programs, ... 83 Product-making focus, 36 Product-oriented companies, 130–131 Profits/profitability: control, 79 cost-cutting strategies and, 143 Japanese-formulated objectives, 144–145 low-price...

Ngày tải lên: 24/10/2013, 08:20

... following causes of failure: orga- nizational change (29 percent), company politics/inertia (22 percent), lack of CRM understanding (20 percent), poor planning ( 12 percent), lack of CRM skills ... and inferring what else they might be interested in. A cus- tomer-oriented company visualizes a different approach, called sense- and-respond marketing: Customers → Channels → Offerings → Inputs ....

Ngày tải lên: 24/10/2013, 08:20

... how to move from a product-making fo- cus to a customer-owning focus. Companies must wake up to the fact that they have a new boss—the customer. If your people are not 36 Marketing Insights from ... cus- tomers, companies experience a customer attrition rate of between 10 and 30 percent a year. Then they waste further money on a never- ending effort to attract new customers or win back ex-...

Ngày tải lên: 24/10/2013, 08:20

... competencies (inside-out thinking), seek growth by sensing the untapped needs of existing and new customers (out- side-in thinking). Look at the end users’ needs, then your immedi- ate customers’ ... 50 percent of the world’s oversized umbrellas. These and other compa- nies pursue well-defined niches in the global marketplace, and al- though they are less visible to the public, they are highly...

Ngày tải lên: 24/10/2013, 08:20

... yes-men. Be ready to fire those who agree with you. Good leaders want the honest views of their col- leagues. They encourage constructive debates and out-of-the-box thinking. They invite big-picture ... in a concept test; he re- ceives tips and best-of-class examples. A brand manager need- ing to choose an appropriate sales promotion turns to her computer to get world-class advice. Yet another...

Ngày tải lên: 24/10/2013, 08:20

... company may offer brand-new hand- sets and a reduced-price call plan to attract new customers while old customers are stuck with outdated handsets and pay more. Why not offer a trade-in plan for old ... the opti- mum size of a committee is zero. Former U.S. Senator Harry Chap- man gave this advice about being on a committee: 1. Never arrive on time; this [punctuality] stamps you as a be- ginn...

Ngày tải lên: 24/10/2013, 08:20

... and development department and the market- ing department—certainly not the sales department. New Product Development 1 27 than industry- or customer-oriented. Yet the divisions may make products ... actions. Relying on markets rather than hierar- chies is thought by many to be the best way to build a sustainable self-regulating economy. Command-and-control economies have not worked. Marketi...

Ngày tải lên: 24/10/2013, 08:20

... work on the positive-sum theory of marketing. They contract with excellent suppliers, employees, dis- tributors, and dealers. They operate together as a team seeking a win- win-win outcome. And ... business-to-business marketing, there is more nego- tiation because products are often designed for each customer. Distribution ã RM favors more direct marketing to the customer, thus re- ducing .....

Ngày tải lên: 24/10/2013, 08:20

... Half of a company’s acquisitions will become tomorrows spin-offs. ã Middle-of-the-road strategy. What happens to those who have a middle-of-the-road strategy? They get run over. ã Believing if it isn’t ... most profitable U.S. airline, is run dif- ferently than other airlines in dozens of ways: It targets price- sensitive, short-trip passengers; it flies point-to-point rather than through hubs;...

Ngày tải lên: 24/10/2013, 08:20

... most commonly used electronics calculations. 28 Part I: Getting Started in Electronics TEAM LinG - Live, Informative, Non-cost and Genuine ! Using the information in Tables 1-1 and 1-2, you can ... you use AC for many household electricity needs, such as powering light bulbs and heaters. However, DC is simpler to use for the pro- jects discussed in this book (and many other...

Ngày tải lên: 22/12/2013, 20:18

Ngày tải lên: 26/10/2014, 14:30