contemporary marketing 15th

... analysis of the consumers of the company and its competitors. We conclude by assessing Naukri.com’s marketing strategy during initial (1997-2000) and recent (2001-2004) time periods. An Examination ... Info Edge (India) Private Limited on May 1, 1995. It was in the business of selling reports and project marketing- related consulting services to its clients. Info Edge also provided managem...

Ngày tải lên: 21/06/2014, 13:20

... recent research concerning emerging electronic marketing communications. An overview of relationship marketing is followed by an exploration of how different levels of marketing information acquisition and ... Relationship Marketing Over the past 20 years, researchers in the field of marketing have adopted a relationship-based philosophy toward marketplace interactions. Firms have m...

Ngày tải lên: 21/06/2014, 13:20

... are interactive marketing (Deighton, 1996; Iacobucci, 1998; Webster, 1996), real-time marketing (McKenna, 1997), one-to-one marketing (Peppers & Rogers, 1997), and digital marketing (Parson, ... of the Internet on marketing. The aim of this chapter is not to bring about a new interpretation of the marketing evolution in light of new technology but to highlight the marketing...

Ngày tải lên: 21/06/2014, 13:20

... of different marketing channels: traditional and new. The aim is to create a system of integrated communication. All online marketing activities already occur within conventional marketing channels ... online From this, we can deduce that a marketing variable such as price, that traditionally was considered complex and not easily malleable, has today become a marketing lever that ca...

Ngày tải lên: 21/06/2014, 13:20

... price, quality, and distribution. Marketing Science, 19(1). Mandelli, A. (n.d.). Nuove regole per un nuovo marketing [New rules for new marketing] . Retrieved from www.mymarketingnet.com/agora/editoriali/ contributi/dettaglio.asp?i=4&id=75 McCarthy, ... review—Permission marketing: Turning strangers into friends, and friends into customer. Journal of Research in Marketing, 37(4),...

Ngày tải lên: 21/06/2014, 13:20

... the marketing mix. Internet-based marketing instru- ments range from adaptation of classical marketing instruments to the Internet to innovative approaches that combine online with off-line marketing ... traditional marketing instruments. On the other hand, it offers innovative alternatives for the marketing mix of online and off-line business-to- consumer (B2C) distribution chann...

Ngày tải lên: 21/06/2014, 13:20

... is prohibited. offerings that may not have completed the legalities required for marketing them) required for marketing the offerings in the category in a market such as India (electrical appliances ... drives channel choice. Journal of Consumer Marketing, 1, 42–53. Schulte, C. (1995). Logistik (2 nd ed.). Munich: Vahlen. Sheth, J. N. (2001). Internet marketing. Fort Worth, TX: Harcou...

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... MIT- Sloan. Churchill, G. A. Jr. (1979). A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, 16, 64–73. Cingil, I., Dogac, A., & Azgin, A. (2000). A ... A., & Nancy, J. S. (1987). Effects of relationship marketing on satisfaction, retention, and prices in the insurance industry. Journal of Marketing Research, 24, 404–411. Del Giudi...

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... 323 M market segmentation 241 marketing and consumer research 280 marketing communications 109, 229 marketing instruments 285 marketing mix 193 marketing measures 285 marketing research 188 362 ... E-Commerce, Marketing Management, First Monday, Journal of Marketing Research, and Journal of Service Marketing. Krishnamurthy also works in the areas of generic advertising and no...

Ngày tải lên: 21/06/2014, 13:20