contemporary marketing 15th
Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_2 docx
... analysis of the consumers of the company and its competitors. We
conclude by assessing Naukri.com’s marketing strategy during initial
(1997-2000) and recent (2001-2004) time periods.
An Examination ... Info
Edge (India) Private Limited on May 1, 1995. It was in the business of selling
reports and project marketing- related consulting services to its clients. Info Edge
also provided managem...
Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_4 docx
... recent
research concerning emerging electronic marketing communications. An
overview of relationship marketing is followed by an exploration of how
different levels of marketing information acquisition and ... Relationship Marketing
Over the past 20 years, researchers in the field of marketing have adopted a
relationship-based philosophy toward marketplace interactions. Firms have
m...
Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_6 ppt
... are interactive marketing (Deighton, 1996; Iacobucci, 1998;
Webster, 1996), real-time marketing (McKenna, 1997), one-to-one marketing
(Peppers & Rogers, 1997), and digital marketing (Parson, ... of the Internet on marketing.
The aim of this chapter is not to bring about a new interpretation of the marketing
evolution in light of new technology but to highlight the marketing...
Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_7 pdf
... of different
marketing channels: traditional and new. The aim is to create a system of
integrated communication. All online marketing activities already occur within
conventional marketing channels ... online
From this, we can deduce that a marketing variable such as price, that
traditionally was considered complex and not easily malleable, has today become
a marketing lever that ca...
Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_8 potx
... price, quality, and distribution. Marketing Science, 19(1).
Mandelli, A. (n.d.). Nuove regole per un nuovo marketing [New rules for new
marketing] . Retrieved from www.mymarketingnet.com/agora/editoriali/
contributi/dettaglio.asp?i=4&id=75
McCarthy, ... review—Permission marketing:
Turning strangers into friends, and friends into customer. Journal of
Research in Marketing, 37(4),...
Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_11 pptx
... the marketing mix. Internet-based marketing instru-
ments range from adaptation of classical marketing instruments to the Internet
to innovative approaches that combine online with off-line marketing ... traditional marketing instruments. On the other hand, it offers
innovative alternatives for the marketing mix of online and off-line business-to-
consumer (B2C) distribution chann...
Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_12 potx
... is prohibited.
offerings that may not have completed the legalities required for marketing them)
required for marketing the offerings in the category in a market such as India
(electrical appliances ... drives channel choice. Journal of Consumer Marketing,
1, 42–53.
Schulte, C. (1995). Logistik (2
nd
ed.). Munich: Vahlen.
Sheth, J. N. (2001). Internet marketing. Fort Worth, TX: Harcou...
Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_13 docx
... MIT-
Sloan.
Churchill, G. A. Jr. (1979). A paradigm for developing better measures of
marketing constructs. Journal of Marketing Research, 16, 64–73.
Cingil, I., Dogac, A., & Azgin, A. (2000). A ... A., & Nancy, J. S. (1987). Effects of relationship marketing on
satisfaction, retention, and prices in the insurance industry. Journal of
Marketing Research, 24, 404–411.
Del Giudi...
Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_14 docx
... 323
M
market segmentation 241
marketing and consumer research 280
marketing communications 109, 229
marketing instruments 285
marketing mix 193
marketing measures 285
marketing research 188
362 ... E-Commerce, Marketing
Management, First Monday, Journal of Marketing Research, and Journal
of Service Marketing. Krishnamurthy also works in the areas of generic
advertising and no...
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