... TRENDS IN JAPAN. SURVEY REPORT 2000. DoCoMo JAPAN S WIRELESS TSUNAMI How One Mobile Telecom Created a New Market and Became a Global Force JOHN BECK AND MITCHELL WADE American Management Association New ... creating a mass market for wireless data (and, before that, the substantial challenge of creating a national mar- ket for cell phones at a t...
Ngày tải lên: 14/08/2014, 22:20
... cute again.”) Masako, on the other hand, has a whole wardrobe of them. Masako Hacks Japanese users also know the importance of ringtones (chakumelo) and screensavers. Yasuko uses a screensaver ... many users just call or 20 DoCoMo: Japan s Wireless Tsunami Passion Is Destiny These are times of rapid change for everyone. In just a few years, Yasuko has gone from computer novice,...
Ngày tải lên: 14/08/2014, 22:20
docomo japan s wireless tsunami how one mobile telecom created a new market and became a global fo phần 3 ppsx
... economics was all about inequalities, which had always existed: rich and poor, lords and peasants, samurai and farmers, popes and parishioners. Some theorists, like Karl Marx, saw economic disparities ... eco- nomic strengths or weaknesses of their country. A country, for instance, is structurally strong when it serves as a solid base for global business activities and has mar...
Ngày tải lên: 14/08/2014, 22:20
docomo japan s wireless tsunami how one mobile telecom created a new market and became a global fo phần 4 docx
... there is a much higher bar for financial success in the rest of the world and that Japan can measure up to this standard. Sensing Success Tachikawa believes that Japan can address this new level ... careers. It 76 DoCoMo: Japan s Wireless Tsunami became a bestseller in the United States and a runaway hit in Japan. It forced both sides to acknowledge a fact that, f...
Ngày tải lên: 14/08/2014, 22:20
docomo japan s wireless tsunami how one mobile telecom created a new market and became a global fo phần 5 doc
... DoCoMo: Japan s Wireless Tsunami be so rebellious or misplaced that they already have most of the skills and attitudes and instincts that it takes to turn a good idea into a suc- cessful business—even ... up actu- ally visiting the factories of NEC, Hitachi, Fujitsu, and Matsushita. After a set of discussions at Matsushita s Kakegawa factory, it was determined that the cen...
Ngày tải lên: 14/08/2014, 22:20
docomo japan s wireless tsunami how one mobile telecom created a new market and became a global fo phần 6 docx
... name on his lips was Mari Matsunaga. Matsunaga s background was even less traditional than Enoki s. As Japan was bursting from the prosperous 198 0s into the volatile 199 0s, she served as an executive ... years, starting in a smaller market, it has captured as many Internet users as media behemoth AOL has won in fifteen. Now that it has formed strategic alliances in Europe, North Ame...
Ngày tải lên: 14/08/2014, 22:21
docomo japan s wireless tsunami how one mobile telecom created a new market and became a global fo phần 7 doc
... popular wireless content in Japan, the United States, and some European countries (see Figure 4-4) suggests that Japanese culture and society has at least a slight effect on what Japanese Internet ... fun is absolutely central. As with other Japanese phenomena, it s not always out there on the surface. But it s a huge part of what sets the company apart 150 DoCoMo: Japan s Wi...
Ngày tải lên: 14/08/2014, 22:21
docomo japan s wireless tsunami how one mobile telecom created a new market and became a global fo phần 8 docx
... it does for most of us. But it has been the killer app for many a corporate information system, precisely because it almost always brings new opportunities 178 DoCoMo: Japan s Wireless Tsunami processes ... 5-2. Most new ideas don't make it. Yet DoCoMo s record also illustrates that fun alone is seldom enough. Even the least serious killer apps, screensavers, and ringto...
Ngày tải lên: 14/08/2014, 22:21
docomo japan s wireless tsunami how one mobile telecom created a new market and became a global fo phần 9 ppsx
... and globalization Strength 201 seas” statement was made, one month after the September 11 terrorist attacks in the United States, statistics showed that Japanese domestic air travel had actually ... its country. So what? What does all that mean going forward? And what does it mean for me?” It s a fair question. DoCoMo s success to date is a great story. The young firm already has...
Ngày tải lên: 14/08/2014, 22:21
docomo japan s wireless tsunami how one mobile telecom created a new market and became a global fo phần 10 ppsx
... also serve as measures for dealing with disasters; image transmission for ecological observations; simultaneously transmitting identical infor- mation from a single location to several spots; and ... Internet. All Work and No Play Our research found that U .S. users, by contrast, are far less likely to use wireless in ways that foster social relationships. Is it any surprise that, of...
Ngày tải lên: 14/08/2014, 22:21