... intent, 51 The End of Advertising As We Know It (Zyman), 14 The End of Marketing As We Know It (Zyman), 3,16 enterprise marketing management. See EMM Enterprise Rent-A-Car, 103 ERP (enterprise ... closely. No marketing mix detail is too picayune for marketing s attention—whether it’s the process color of the sales brochures or the place-ment of the tag line on the package.Meanwhile, the total ... the success of the entire enterprise, and makes you get out of 216 ENTERPRISE MARKETING MANAGEMENT brand experience (Continued)extending from purchase, 132holistic view of, 69hypotheses, 89–91,...