... analysis, 107 108 discussed, 95 fixed budgets, 97 100 loyalty programs, 111 new customer information, gathering, 109 – 110 people most influenced by, 106 107 planning, 27 profitability, 100 104 ... back propagation, feed-forward neural networks, 228–232 backfitting, defined, 170 bad customers, customer relationship management, 18 bad data formats, data transformation, 28 balance ... data mining techniques may turn out to be best for each task. How One Company Began Data Mining Over the years, the authors have watched many companies make their first forays into data mining. ...