Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 7 ppt
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 7 ppt
... 170 180 Number Actual Predicted 1 3 5 7 9 111315 171 9212325 272 931 Day of Month Figure 12.13 Survival analysis can also be used for forecasting customer stops. The second component of a customer- level ... 65–69 yrs 1.93% 70 74 yrs 2. 97% 75 79 yrs 4.56% 80–84 yrs 7. 40% 85+ yrs 15.32% A life table is a good example of hazards. Infants have about a 1 in 1 37 chanc...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 9 pptx
... values for that column. Table 17. 1 shows range characteristics for typical types of data used for data mining. Table 17. 1 Range Characteristics for Typical Types of Data Used for Data Mining ... modeling efforts require understanding data. No single customer signature works for all modeling efforts, although some customer signatures work well for several app...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 2 pps
... longer-lasting customers. 470 643 c04.qxd 3/8/04 11:10 AM Page 87 Data Mining Applications in Marketing and Customer Relationship Management 4 CHAPTER Some people find data mining techniques ... that, on a technical level, the data mining effort is working and the data is reasonably accurate. This can be quite comforting. If the data and the data mini...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 3 pps
... 523.1 4,1 87. 7 1,362 –110 –1,252 1,002.3 23.2 374 .1 KINGS 6,2 57. 9 1 ,76 9.4 14,163 .7 3,515 – 376 –3,139 1, 974 .5 80.1 695.6 NASSAU 4,251.1 1,202.0 9,621.8 –1,116 371 74 5 293.0 114.5 57. 7 NEW YORK ... 0.3 11.6 0 .7 SUFFOLK 3,133.6 886.0 7, 092.4 –223 156 67 15.8 27. 5 0.6 WESTCHESTER 3,443.8 973 .7 7 ,79 4.5 73 3 256 477 155.9 67. 4 29.1 156 Chapter 5 470 643 c05.q...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 4 pdf
... 59.6% 57 27. 0% 73 .0% 440 27. 9% 72 .1% 218 < 0.18 < 4,855 ≥ 88,455 67. 3% 32 .7% 110 66.0% 34.0% 47 70 .9% 29.1% 55 52.0% 48.0% 25 25.9% 74 .1% 54 44.4% 55.6% 27 < ... < 0 .7% ≥ 3.8% 13.5% 86.5% 39,628 13.8% 86.2% 19,814 3.5% 96.5% 11,112 3.0% 97. 0% 5, 678 14.9% 85.1% 23,361 15.6% 84.4% 11,529 28 .7% 71 .3% 5,155 29....
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 5 pot
... three tables, one for the customer, one for the order, and one for the order line. 470 643 c08.qxd 3/8/04 11:14 AM Page 279 Memory-Based Reasoning and Collaborative Filtering 279 decisions is ... for instance, they are not a good choice for building cross-selling models in 470 643 c 07. qxd 3/8/04 11: 37 AM Page 246 246 Chapter 7 Notice that the time-series network...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 8 pdf
... in data and therefore has a firm requirement for clean and consistent data. Much of the effort behind data mining endeavors is in the steps of identifying, acquiring, and cleansing the data. ... quantity of data that would still be challenging to ana- lyze today. 470 643 c15.qxd 3/8/04 11:20 AM Page 477 Data Warehousing, OLAP, and Data Mining 477 amounts to clos...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 10 pps
... discussed, 170 diversity measures, 177 – 178 entropy, 179 finding, 172 Gini splitting criterion, 178 information gain ratio, 178 , 180 intrinsic information of, 180 missing values, 174 – 175 multiway, ... repository, 484, 491 methodologies data correction, 72 74 data exploration, 64–68 data mining process, 54–55 data selection, 60–64 data transformation, 74 76 data t...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition
... Training for Both Novice and 5 37 Advanced Users, Consulting, and Support Vendor Credibility 5 37 Lessons Learned 5 37 Chapter 17 Preparing Data for Mining 539 What Data Should Look Like 540 The Customer ... The Role of Data Warehousing 4 The Role of Data Mining 5 The Role of the Customer Relationship Management Strategy 6 What Is Data Mining? 7...
Ngày tải lên: 07/04/2014, 11:16