Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 4 pdf
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 4 pdf
... is 100 percent wrong. As the 100 120 140 160 180 200 220 240 260 280 300 320 340 360 380 40 0 42 0 44 0 46 0 48 0 500 520 540 560 580 47 0 643 c07.qxd 3/8/ 04 11:36 AM Page 217 Artificial Neural Networks ... 56.6% 43 .4% 99 39.2% 60.8% 148 40 .4% 59.6% 57 27.0% 73.0% 44 0 27.9% 72.1% 218 < 0.18 < 4, 855 ≥ 88 ,45 5 67.3% 32.7% 110 66.0% 34. 0% 47 70.9%...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 8 pdf
... the customer relationship evolves over time. Although each 47 0 643 c 14. qxd 3/8/ 04 11:18 AM Page 45 7 Data Mining throughout the Customer Life Cycle 45 7 business is different, the customer relationship ... Forced Figure 14. 3 The customer life cycle progresses through different stages. 47 0 643 c 14. qxd 3/8/ 04 11:18 AM Page 46 9 Data Mining throughout the...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 2 pps
... 38 40 41 42 43 44 45 46 47 48 00 10 20 30 40 01 11 21 31 41 02 12 22 32 42 03 13 23 33 43 04 14 24 34 44 05 15 25 35 45 06 16 26 36 46 07 17 27 37 47 08 ... longer-lasting customers. 47 0 643 c 04. qxd 3/8/ 04 11:10 AM Page 87 Data Mining Applications in Marketing and Customer Relationship Management 4 CHAPTER Some p...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 3 pps
... 0.0219%*1.96=0. 042 9% 4. 46% 4. 54% 4. 6% 900,000 0.0221% 1.96 0.0221%*1.96=0. 043 3% 4. 56% 4. 64% 4. 7% 900,000 0.0223% 1.96 0.0223%*1.96=0. 043 7% 4. 66% 4. 74% 4. 8% 900,000 0.0225% 1.96 0.0225%*1.96=0. 044 1% ... low. 47 0 643 c05.qxd 3/8/ 04 11:11 AM Page 145 The Lure of Statistics: Data Mining Using Familiar Tools 145 Size of Sample The formulas for the sta...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 5 pot
... $41 .00 3 3 $39.25 4 4 $39.75 5 5 $40 .50 6 1 $40 .50 7 2 $40 .75 8 3 $41 .25 9 4 $42 .00 10 5 $41 .50 47 0 643 c08.qxd 3/8/ 04 11: 14 AM Page 2 64 2 64 Chapter 8 1 0.9 0.8 0.7 0.6 0.5 0 .4 ... 2,5,3 ,4, 1 2,5,3 ,4, 1 3 3,2,5 ,4, 1 3,2,5 ,4, 1 3,2,5 ,4, 1 4 4,1,5,2,3 4, 1,5,2,3 4, 1,5,2,3 5 5,2,3 ,4, 1 5,2,3 ,4, 1 5,2,3 ,4, 1 47 0 643 c07.qxd 3/8/ 04 11:37 AM P...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 7 ppt
... RANGE 35–39 yrs 0.16% 40 44 yrs 0. 24% 45 49 yrs 0.36% 50– 54 yrs 0.52% 55–59 yrs 0.80% 60– 64 yrs 1.26% 65–69 yrs 1.93% 70– 74 yrs 2.97% 75–79 yrs 4. 56% 80– 84 yrs 7 .40 % 85+ yrs 15.32% A ... 2.5% 3.0% Hazard 0-1 yrs 1 -4 yrs 5-9 yrs 10- 14 yrs 15-19 yrs 20- 24 yrs 25-29 yrs 30- 34 yrs 35-39 yrs 40 -44 yrs 45 -49 yrs 50- 54 yrs 55-59 yrs 60- 64 yrs 65-69 yrs 70...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 9 pptx
... single customer loyalty model, and shared definitions of such terms as customer start, new customer, loyal customer, and valuable customer. 47 0 643 c17.qxd 3/8/ 04 11:29 AM Page 5 64 5 64 Chapter ... customer model is complicated and takes into account sales, billing, and business hierarchy information. 47 0 643 c17.qxd 3/8/ 04 11:29 AM Page 549 Preparing Data...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 10 pps
... functions, 42 4 mutation, 43 1 43 2 neural networks and, 43 9 44 0 optimization, 42 2 overview, 42 1 42 2 resource optimization, 43 3 43 5 response modeling, 44 0 44 3 schemata, 43 4, 43 6 43 8 selection ... 89–90 metadata repository, 48 4, 49 1 methodologies data correction, 72– 74 data exploration, 64 68 data mining process, 54 55 data selection, 60– 64 d...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition
... Chapter 17 Preparing Data for Mining 539 What Data Should Look Like 540 The Customer Signature 540 The Columns 542 Columns with One Value 544 Columns with Almost Only One Value 544 Columns with ... The Role of Data Warehousing 4 The Role of Data Mining 5 The Role of the Customer Relationship Management Strategy 6 What Is Data Mining? 7 What Tasks Can Be...
Ngày tải lên: 07/04/2014, 11:16