May I Have Your Attention, Please phần 7 doc

... competitive situation is right, be seen and heard everywhere. Don’t hide your brand. Humility and visibility can coexist. Dalmatian Press snuck up on its competition by quietly building and improving ... have not built it on your authentic, true-life experiences, then it is time to face the fact that it is not working like it should. Outline Your Future Writing your brand plan means...

Ngày tải lên: 14/08/2014, 05:20

... heard? Advertising versus Publicity Advertising is different than publicity and visibility. Publicity exposes your brand with visibility, and advertising promotes your brand. The goal of all three ... does it feel right because I love billboards, but it is a natural outgrowth of my creative abilities in the publishing industry. When I was a little girl, my favorite sitcom was Bewitche...

Ngày tải lên: 09/08/2014, 16:20

... are wired to make their decisions based on long-ingrained habits or price. My father insists that on his senior citizen income it’s all about price, and no brand is going to win his allegiance ... build any kind of a brand with the power that comes from authenticity. This is the criti- cal component for lasting success in today’s world. 20 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hi...

Ngày tải lên: 09/08/2014, 16:20

... reportedly in discussions about the possibility of another big-screen feature film. Despite all of his unquestionable success in television, comedy, and publishing, he 40 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch02_23-55.qxd ... going? Building brand identities on a foundation of authentic experi- 36 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch02_23-55.qxd...

Ngày tải lên: 09/08/2014, 16:20

... identifying through visualization—imagining and believing a set of behaviors and actions that get you the results you want. 180 MAY I HAVE YOUR ATTENTION, PLEASE? Brand Building Belief VIII I will ... grandchildren. This is really about improving our company performance by knowing how to connect with people and instituting a feeling of inclusion. 168 MAY I HAVE YOUR ATT...

Ngày tải lên: 09/08/2014, 16:20

... 1 67 Home Depot, 96 Hope, 206–209 Humility, 15–19, 176 Humor, 53–54 Identity: distinguishing characteristics of, 183–184 significance of, 9–11 Image protection, 88 Imagination, 173 – 174 Imitation ... dealing with, 203 Features, as competitive factor, 37 38 Federal institutions, 1 67 Feedback loop, 80 Fein, Benjamin, 74 75 Firestone, 175 First impressions, 30–32 Fisher, Pete, 169– 170...

Ngày tải lên: 09/08/2014, 16:20

... are wired to make their decisions based on long-ingrained habits or price. My father insists that on his senior citizen income it’s all about price, and no brand is going to win his allegiance ... build any kind of a brand with the power that comes from authenticity. This is the criti- cal component for lasting success in today’s world. 20 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hi...

Ngày tải lên: 14/08/2014, 05:20

... be. Listening She sat in his waiting room, waiting. Forty-five minutes past her given appointment time, she still sat and waited patiently. She was a busy executive herself, with little free time ... 92 being appreciated more, if not by others than by myself for doing the right thing. So there it is: a circle that you and I spend our wak- ing lives trying to close. It is the circle of giving...

Ngày tải lên: 14/08/2014, 05:20

... when my friends travel 650 miles from Madison, Wisconsin, to Nashville, Tennessee, they smile with relief when they see the neigh- 126 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch06_120-145.qxd ... emotions. I love to do this be- cause for me it is a kind of chemistry experiment. It is throwing in a little of this and a little of that and seeing what reaction occurs. It is...

Ngày tải lên: 14/08/2014, 05:20

... identifying through visualization—imagining and believing a set of behaviors and actions that get you the results you want. 180 MAY I HAVE YOUR ATTENTION, PLEASE? Brand Building Belief VIII I will ... you didn’t do what was right, but only that they didn’t follow what was 178 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch08_160-181.qxd 11/22/04 11:20 AM Page 178...

Ngày tải lên: 14/08/2014, 05:20