May I Have Your Attention, Please phần 5 doc

... of self-examination and branding up. 102 MAY I HAVE YOUR ATTENTION, PLEASE? Brand Building Belief IV I will use my brand to move people to positive action. Brand Builders 1. How does your brand ... about anything that involved the military. It’s quite possible that they re- acted to the United States’ brand with suspicion, fear, or even hatred. 100 MAY I HAVE YOUR ATT...

Ngày tải lên: 14/08/2014, 05:20

... about anything that involved the military. It’s quite possible that they re- acted to the United States’ brand with suspicion, fear, or even hatred. 100 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch04_82-102.qxd ... teach yourself to live with yourself, constantly and persistently. The most important relation- ship you will ever have isn’t with your family or friends or ev...

Ngày tải lên: 09/08/2014, 16:20

... are wired to make their decisions based on long-ingrained habits or price. My father insists that on his senior citizen income it’s all about price, and no brand is going to win his allegiance ... the political pundits reviewing the speeches given by the 2004 presidential candidates’ wives, Laura Bush and Teresa Heinz 26 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch02_23 -55 ....

Ngày tải lên: 09/08/2014, 16:20

... going? Building brand identities on a foundation of authentic experi- 36 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch02_23 -55 .qxd 11/22/04 11:00 AM Page 36 the rise. They take shortcuts in ... reportedly in discussions about the possibility of another big-screen feature film. Despite all of his unquestionable success in television, comedy, and publishing, he 40 MAY I HA...

Ngày tải lên: 09/08/2014, 16:20

... identifying through visualization—imagining and believing a set of behaviors and actions that get you the results you want. 180 MAY I HAVE YOUR ATTENTION, PLEASE? Brand Building Belief VIII I will ... grandchildren. This is really about improving our company performance by knowing how to connect with people and instituting a feeling of inclusion. 168 MAY I HAVE YOUR ATT...

Ngày tải lên: 09/08/2014, 16:20

... 206–209 Humility, 15 19, 176 Humor, 53 54 Identity: distinguishing characteristics of, 183–184 significance of, 9–11 Image protection, 88 Imagination, 173–174 Imitation brands, 60–61, 149, 177 Informational ... pretending to be some- 208 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch10_196-210.qxd 11/22/04 11:24 AM Page 208 one else. It may cause ridicule. It may be awkwar...

Ngày tải lên: 09/08/2014, 16:20

... are wired to make their decisions based on long-ingrained habits or price. My father insists that on his senior citizen income it’s all about price, and no brand is going to win his allegiance ... the political pundits reviewing the speeches given by the 2004 presidential candidates’ wives, Laura Bush and Teresa Heinz 26 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch02_23 -55 ....

Ngày tải lên: 14/08/2014, 05:20

... my friends travel 650 miles from Madison, Wisconsin, to Nashville, Tennessee, they smile with relief when they see the neigh- 126 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch06_120-1 45. qxd ... emotions. I love to do this be- cause for me it is a kind of chemistry experiment. It is throwing in a little of this and a little of that and seeing what reaction occurs. It is abo...

Ngày tải lên: 14/08/2014, 05:20

... competitive situation is right, be seen and heard everywhere. Don’t hide your brand. Humility and visibility can coexist. Dalmatian Press snuck up on its competition by quietly building and improving ... have not built it on your authentic, true-life experiences, then it is time to face the fact that it is not working like it should. Outline Your Future Writing your brand plan means...

Ngày tải lên: 14/08/2014, 05:20

... identifying through visualization—imagining and believing a set of behaviors and actions that get you the results you want. 180 MAY I HAVE YOUR ATTENTION, PLEASE? Brand Building Belief VIII I will ... identity? Will they feel like the promise of higher quality and a nicer shopping experience is at risk? Is Target maneuvering its brand because it has changed its philosophy and tr...

Ngày tải lên: 14/08/2014, 05:20