May I Have Your Attention, Please phần 5 doc
May I Have Your Attention, Please phần 5 doc
... of self-examination and
branding up.
102 MAY I HAVE YOUR ATTENTION, PLEASE?
Brand Building Belief IV
I will use my brand to move people to positive action.
Brand Builders
1. How does your brand ... about
anything that involved the military. It’s quite possible that they re-
acted to the United States’ brand with suspicion, fear, or even hatred.
100 MAY I HAVE YOUR ATT...
May i have your attention please phần 5 ppsx
... about
anything that involved the military. It’s quite possible that they re-
acted to the United States’ brand with suspicion, fear, or even hatred.
100 MAY I HAVE YOUR ATTENTION, PLEASE?
ccc_hilicki_ch04_82-102.qxd ... teach yourself to live with
yourself, constantly and persistently. The most important relation-
ship you will ever have isn’t with your family or friends or ev...
May i have your attention please phần 2 doc
... are
wired to make their decisions based on long-ingrained habits or price.
My father insists that on his senior citizen income it’s all about price,
and no brand is going to win his allegiance ... the political pundits reviewing the speeches given
by the 2004 presidential candidates’ wives, Laura Bush and Teresa Heinz
26 MAY I HAVE YOUR ATTENTION, PLEASE?
ccc_hilicki_ch02_23 -55 ....
May i have your attention please phần 3 doc
... going?
Building brand identities on a foundation of authentic experi-
36 MAY I HAVE YOUR ATTENTION, PLEASE?
ccc_hilicki_ch02_23 -55 .qxd 11/22/04 11:00 AM Page 36
the rise. They take shortcuts in ... reportedly in discussions
about the possibility of another big-screen feature film. Despite all of
his unquestionable success in television, comedy, and publishing, he
40 MAY I HA...
May i have your attention please phần 8 doc
... identifying
through visualization—imagining and believing a set of behaviors
and actions that get you the results you want.
180 MAY I HAVE YOUR ATTENTION, PLEASE?
Brand Building Belief VIII
I will ... grandchildren.
This is really about improving our company performance by knowing
how to connect with people and instituting a feeling of inclusion.
168 MAY I HAVE YOUR ATT...
May i have your attention please phần 10 doc
... 206–209
Humility, 15 19, 176
Humor, 53 54
Identity:
distinguishing characteristics of,
183–184
significance of, 9–11
Image protection, 88
Imagination, 173–174
Imitation brands, 60–61, 149, 177
Informational ... pretending to be some-
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ccc_hilicki_ch10_196-210.qxd 11/22/04 11:24 AM Page 208
one else. It may cause ridicule. It may be awkwar...
May I Have Your Attention, Please phần 2 doc
... are
wired to make their decisions based on long-ingrained habits or price.
My father insists that on his senior citizen income it’s all about price,
and no brand is going to win his allegiance ... the political pundits reviewing the speeches given
by the 2004 presidential candidates’ wives, Laura Bush and Teresa Heinz
26 MAY I HAVE YOUR ATTENTION, PLEASE?
ccc_hilicki_ch02_23 -55 ....
May I Have Your Attention, Please phần 6 docx
... my friends travel 650 miles from Madison, Wisconsin, to
Nashville, Tennessee, they smile with relief when they see the neigh-
126 MAY I HAVE YOUR ATTENTION, PLEASE?
ccc_hilicki_ch06_120-1 45. qxd ... emotions. I love to do this be-
cause for me it is a kind of chemistry experiment. It is throwing in a
little of this and a little of that and seeing what reaction occurs. It is
abo...
May I Have Your Attention, Please phần 7 doc
... competitive situation is right, be seen and heard
everywhere.
Don’t hide your brand. Humility and visibility can coexist.
Dalmatian Press snuck up on its competition by quietly building
and improving ... have not
built it on your authentic, true-life experiences, then it is time to face
the fact that it is not working like it should.
Outline Your Future
Writing your brand plan means...
May I Have Your Attention, Please phần 9 docx
... identifying
through visualization—imagining and believing a set of behaviors
and actions that get you the results you want.
180 MAY I HAVE YOUR ATTENTION, PLEASE?
Brand Building Belief VIII
I will ... identity? Will they feel
like the promise of higher quality and a nicer shopping experience is
at risk? Is Target maneuvering its brand because it has changed its
philosophy and tr...