May I Have Your Attention, Please phần 4 pot

... with you? Think about them in the context of your work. How is your personal brand infused into your professional work? How is it helping you build your business— or is it hindering it? When people ... 55 Brand Building Belief II I will build my brand from the inside out, with human qualities that express my values, for maximum influence. Brand Builders 1. Who, besides you, is your...

Ngày tải lên: 14/08/2014, 05:20

... stories have to do with you? Think about them in the context of your work. How is your personal brand infused into your professional work? How is it helping you build your business— or is it hindering ... up to their spouse about a 76 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch03_56-81.qxd 11/22/ 04 11:02 AM Page 76 remembering those painful memories that hurt and...

Ngày tải lên: 09/08/2014, 16:20

... protection, 192–1 94 Brand reconciliation, 88–90 Brand relativity: advertising, 142 – 144 alignment, 125–128 creativity, 128–132 evaluation of, 120–125 misfits, 128 publicity, 142 – 144 theme song, 140 – 142 truth ... which is 206 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch10_196-210.qxd 11/22/ 04 11: 24 AM Page 206 I think one of the keys to building brands based on...

Ngày tải lên: 14/08/2014, 05:20

... May I Have Your Attention, Please? Build a Better Business by Telling Your True Story Chris Hilicki John Wiley & Sons, Inc. ffirs.qxd 11/30/ 04 9 :49 PM Page iii Foreword I may still be discovering ... me. It might get me into business and create ix fbetw.qxd 11/30/ 04 9:50 PM Page ix ccc_hilicki_pt1_1-2.qxd 11/22/ 04 10:53 AM Page 2 More Praise for May I Have...

Ngày tải lên: 09/08/2014, 16:20

... are wired to make their decisions based on long-ingrained habits or price. My father insists that on his senior citizen income it’s all about price, and no brand is going to win his allegiance ... we realize it or not, everyone has a brand. 24 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch02_23-55.qxd 11/22/ 04 11:00 AM Page 24 22 MAY I HAVE YOUR ATTENTION, PLEA...

Ngày tải lên: 09/08/2014, 16:20

... reportedly in discussions about the possibility of another big-screen feature film. Despite all of his unquestionable success in television, comedy, and publishing, he 40 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch02_23-55.qxd ... forward. Which way are you going? Building brand identities on a foundation of authentic experi- 36 MAY I HAVE YOUR ATTENTION, PLEASE?...

Ngày tải lên: 09/08/2014, 16:20

... world is so full of brands that it is brand-saturated. It is like a dripping wet paper towel, soaked and drenched, but still sitting on 96 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch 04_ 82-102.qxd ... about anything that involved the military. It’s quite possible that they re- acted to the United States’ brand with suspicion, fear, or even hatred. 100 MAY I HAVE YOUR...

Ngày tải lên: 09/08/2014, 16:20

... heard everywhere. Don’t hide your brand. Humility and visibility can coexist. Dalmatian Press snuck up on its competition by quietly building and improving its product line until we appeared in the market ... like them. They should tell them to 1 24 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch06_120- 145 .qxd 11/22/ 04 11:15 AM Page 1 24 that is going to set them apart i...

Ngày tải lên: 09/08/2014, 16:20

... heard? Advertising versus Publicity Advertising is different than publicity and visibility. Publicity exposes your brand with visibility, and advertising promotes your brand. The goal of all three ... tell a little about their center to familiarize each other with their challenges and opportunities. As you 148 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch07_ 146 -159.qxd...

Ngày tải lên: 09/08/2014, 16:20

... identifying through visualization—imagining and believing a set of behaviors and actions that get you the results you want. 180 MAY I HAVE YOUR ATTENTION, PLEASE? Brand Building Belief VIII I will ... rela- tionship with your business associates, your friends, and yourself. 1 64 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch08_160-181.qxd 11/22/ 04 11:20 AM...

Ngày tải lên: 09/08/2014, 16:20