... Organization 19 98ISBN: 1 85898 589 7Coombs, R., K. Green, A. Richards and V. Walsh Technology and the Market: Demand, Users and Innovation 20 01 ISBN: 1 84064 469 9 18 Knowledge and the firmadvantages for ... xIntroduction 1 Ken Green, Marcela Miozzo and Paul Dewick Part One Knowledge and the firm1Craft and code: intensification of innovation and managementof knowledge 11 Mark Dodgson, David M. Gann and Ammon ... engine and during the 19 90s automotive pro-grams on FC technology grew spectacularly. However, at present, there is4 Technology, knowledge and the firm...