... 147, 21 7 Rapid prototyping: attitudes toward, 122 , 123 , 131 – 32; benefi ts, 121 – 23 ; components, 122 – 23 , 129 – 30 Rapid Prototyping Kit (RPK): contents, 47, 123 – 29 ; CSS fi les, 126 ... 146, 173, 179, 21 3, 26 7, 27 0, 28 4 Rhetoric, 7, 10, 55, 57, 68, 28 1 – 82 Root tag. See <html> tag Root Web folder, 124 , 24 9 – 52, 25 4 – 55, 25 9, 26 2, 26 9 – 70, 27 5 – 78 Rosenfeld, ... client for Windows and Mac, as well as Linux. 28 2 HOW TO DESIGN AND WRITE WEB PAGES TODAY job is much more rhetorically successful than a site that boasts tens of thousands of visitors but has little...