The Hands-on Guide for Science Communicators - L Christensen (Springer 2007) Episode 6 ppsx

... high a level of effort is chosen relative to the sto- ry’s science importance, credibility problems may occur (Nelkin, 1995, p. 161 ). The higher the level of effort the more solid the science case ... that the press release visibility scale only de- scribes the level of effort chosen by PIOs to emphasise a given press release, and not the level of attention the given...

Ngày tải lên: 12/08/2014, 08:21

... 2005 • • • • • • • • THE HANDS-ON GUIDE FOR SCIENCE COMMUNICATORS A STEP-BY-STEP APPROACH TO PUBLIC OUTREACH LARS LINDBERG CHRISTENSEN ILLUSTRATIONS BY MARTIN KORNMESSER 8 THE HANDS-ON GUIDE FOR SCIENCE COMMUNICATORS nicate ... expert in all areas, but rather a jack-of-all-trades, with some knowledge of every branch of science communication. As all science comm...

Ngày tải lên: 12/08/2014, 08:21

... uncomfortable about participating in science com- mu nication (and most especially in talking to the media). They often express concerns like: “What will my colleagues think?”, “Will they sim- plify ... integrate all three skills in the skills triangle: Science com- munication, graphical design and technical know-how are all indispensable elements of any production. Maintain a full...

Ngày tải lên: 12/08/2014, 08:21

... Article on the Sky & Telescope website for “ejected star”. PRESS RELEASES NRAOSky&Telescope 83 lously complicated that they can literally take hours to understand fully. In science ... similar, though generally less obvious problems often occur. The press release from NRAO is very clear on this point by using the word “probably” in the title. The article on the...

Ngày tải lên: 12/08/2014, 08:21

... story that will help them decide whether it is worth running or not. A B-roll follows the A-roll, and contains all the A-roll sequences (unedited) and additional background material, stock footage ... WEBSITES 134 THE HANDS-ON GUIDE FOR SCIENCE COMMUNICATORS Below is an example of a simple storyboard f or a Video News Release 44 . The storyboard consists of the script f...

Ngày tải lên: 12/08/2014, 08:21

... tapes almost completely and is the most used consumer video format. The semi-professional Super-VHS (S-VHS) is still used occasionally. Re- cently digital tape formats such as Digital Video ... http://www.adobe.com/products/dvcoll/main.html The movie DVD is an excellent medium for bringing high-impact science communication directly to the end-users. 143 15 .6. 3 Data volume Si...

Ngày tải lên: 12/08/2014, 08:21

... Martin Kornmesser. Library of Congress Control Number: 20 069 32 967 ISBN-10: 0-3 8 7-2 63 2 4-1 ISBN-13: 97 8-0 -3 8 7-2 63 2 4-3 Printed on acid-free paper. © 2007 Springer Science+ Business Media, LLC All rights reserved. ... in the Twenty- fi rst Century. In their words: The panel was struck overall by the general lack of intellectual rigor applied to science...

Ngày tải lên: 27/06/2014, 05:20

... with information from the com- munication offi ce relies almost totally on the public “pulling ” 6 the in- formation from institutional webpages and the like. This requires some interest in science ... integrate all three skills in the skills triangle: Science com- munication, graphical design and technical know-how are all indispensable elements of any production. Maintain a...

Ngày tải lên: 27/06/2014, 18:20

... a pivot point calculator as well. All that needs to be done is to input the data for the high, the low, and the close; and the R-2 down to the S-2 numbers will be calculated for you. It is very ... follow like or similar markets to see if there is confirmation throughout the sector. Besides, if one market rallies, it is likely that the other market will rally as well. All...

Ngày tải lên: 14/08/2014, 09:20