The Hands-on Guide for Science Communicators - L Christensen (Springer 2007) Episode 5 pdf

... Milky Way galaxy. The black-hole system GRO J1 65 5- 4 0 (1) is streaking through space at a rate of 400,000 kilometres per hour. The yellow star (2) is our Sun. The path of the black hole ... prints small volumes on demand wi th a digital print offi ce externally or in house, or the end-user pulls digital mate- rial (e.g. print-ready PDF fi les) f rom a website and prints...

Ngày tải lên: 12/08/2014, 08:21

... 20 05 • • • • • • • • THE HANDS-ON GUIDE FOR SCIENCE COMMUNICATORS A STEP-BY-STEP APPROACH TO PUBLIC OUTREACH LARS LINDBERG CHRISTENSEN ILLUSTRATIONS BY MARTIN KORNMESSER 8 THE HANDS-ON GUIDE FOR ... expert in all areas, but rather a jack-of-all-trades, with some knowledge of every branch of science communication. As all science communicators handle the practi...

Ngày tải lên: 12/08/2014, 08:21

... uncomfortable about participating in science com- mu nication (and most especially in talking to the media). They often express concerns like: “What will my colleagues think?”, “Will they sim- plify ... integrate all three skills in the skills triangle: Science com- munication, graphical design and technical know-how are all indispensable elements of any production. Maintain a full...

Ngày tải lên: 12/08/2014, 08:21

... high a level of effort is chosen relative to the sto- ry’s science importance, credibility problems may occur (Nelkin, 19 95, p. 161). The higher the level of effort the more solid the science case ... that the press release visibility scale only de- scribes the level of effort chosen by PIOs to emphasise a given press release, and not the level of attention the given...

Ngày tải lên: 12/08/2014, 08:21

... story that will help them decide whether it is worth running or not. A B-roll follows the A-roll, and contains all the A-roll sequences (unedited) and additional background material, stock footage ... General public Kids Total Number of visitors 15% 1% 5% 11% 20% 43% 5% 100% Weight 75 250 25 10 3 1 5 369 Effective weight 13 11. 25 2 .5 1. 25 1.1 0.6 0.43 0. 25 30 128 THE...

Ngày tải lên: 12/08/2014, 08:21

... Test all links and functions. f. Export the fi nal DVD. 15. 8.2 Different movie DVD formats The DVD footage format follows the television standards (see 15. 6.2 and 15. 6.3), so a DVD will be either ... use the more expen- sive and lossless Digital Betacam, SP is still the most widely acceptable tape format. For consumers, the DVD format has now superseded VHS tapes almost co...

Ngày tải lên: 12/08/2014, 08:21

... aimed at the general public, ie “popular communication”. In the following, the word popular or public will be omitted. PREFACE 4 THE HANDS-ON GUIDE FOR SCIENCE COMMUNICATORS journals every week ... in the Twenty- fi rst Century. In their words: The panel was struck overall by the general lack of intellectual rigor applied to science and technology communication a...

Ngày tải lên: 27/06/2014, 05:20

... integrate all three skills in the skills triangle: Science com- munication, graphical design and technical know-how are all indispensable elements of any production. Maintain a full overview ... overview. Also the style and level of the product, as well as its relevance to the reader, may directly infl uence his level of interest. According to Villard (1991) the science attent...

Ngày tải lên: 27/06/2014, 18:20

... population genetics folder in my e-mail software to collect all the jour- nal citations and random e-mails that I’m accumulating on the subject. I start angling for a little assignment that will ... called the “consum- mate craftsman,” writes books that are equally brilliant, including the best- sellers Chaos (1987) and Genius (1992), as well as Isaac Newton (2003), a finalist for...

Ngày tải lên: 11/06/2014, 00:46