... F: On the Line New York: SEMIOTEXT[E]; 1983.doi:10.1186/1744-8603-7-2Cite this article as: Iriart et al.: The creation of the health consumer: challenges on health sector regulation after managed ... of 12RESEARC H Open Access The creation of the health consumer: challenges on health sector regulation after managed care eraCelia Iriart1*, Tulio Franco2, Emerson E Merhy3AbstractBackground: ... models, more centered on the needs of the patients than on the consumption of technical pro-cedures, are also operating and disputing the conceptua-lization of the health- ill -care model. It is...