everyone is a customer a proven method for measuring the value of every relationship in the era of collaborati phần 2 ppsx

... business, developing relationships one interaction at a time. In iterative relationships (and all relationships are iterative), each relationship starts with an assumption about the needs and wants the relationship ... mantra—collaborate, collaborate, collab- orate. But what is collaboration and why is everyone talking about it? Collaboration has many meanings, depending wit...

Ngày tải lên: 28/06/2014, 08:20

... as each customer sees a clear value proposition in a traditional customer business relationship. In the era of collaborative business, every relationship must be thought of as a customer relationship. A ... similar because of a shared interest they de- sire to have satisfied. All are hits and the connection is personal. 22 Part One ❘ The Era of...

Ngày tải lên: 28/06/2014, 22:20

... the frequency of interactions and depth of information you must build and maintain in your efforts to form successful collabora- tive relationships. The value creation process in the era of collaborative ... as each customer sees a clear value proposition in a traditional customer business relationship. In the era of collaborative business, every rel...

Ngày tải lên: 10/08/2014, 11:20

... When buying and occupying a new home, we think of our needs as finding the home, negotiating the deal, arranging the financing, obtaining insurance, selling our existing home, moving, estab- lishing ... have the mindset of an entrepreneur and the skillset of a choreographer. In the era of collaborative business, business is done in trading communities where ev...

Ngày tải lên: 10/08/2014, 11:20

... or disclosed in a company’s financial statements. In fact, despite the existence of accounting standards for recording or disclosing information about intangible assets, traditional accounting mea- sures ... collaboration requires a win-win relationship. And a win-win outcome in a collaborative relationship means both parties realize strategic benefit. Thus, the real...

Ngày tải lên: 10/08/2014, 11:20

... sink is one in which the value accruing to you from the relationship is not core, as is the case in a transactional relationship. However, un- like a transactional relationship, there is an intensive ... members to the organization. And similar to a transactional relationship, a relationship in the collaborative quadrant is viable because it is a...

Ngày tải lên: 10/08/2014, 11:20

... ten- ants into customers, thereby validating his assumption that com- 111 Measuring the Value of Every Relationship CHAPTER 7 2. Is the rhythm of this relationship intensive? Future Relationship Assessment 3. ... rating. Because the table has two cells with a value of 2, three cells with a value of 3, and two cells with a value of 4, the shading a...

Ngày tải lên: 10/08/2014, 11:20

... priority. His value is clear, and he has already indicated a willingness to give. Think of his relationship 7 ❘ Measuring the Value of Every Relationship 131 financial planning decisions as she quickly ... other party and acceptance of the other party’s rights and interests. The creation of shared goals and strategy, especially in the initial stage of a...

Ngày tải lên: 10/08/2014, 11:20

... that all of the issues inherent at each level are dealt with, or the desired collaboration won’t work. THE RISKS OF COLLABORATION Clearly, increasing the level of collaboration does have risks. In ... In addition to the issue of information risk that is present at all levels of collaboration, engaging in inter-entity processes, co-creation of value, or the sha...

Ngày tải lên: 10/08/2014, 11:20