101 marketing strategies for accounting law consulting and professional services firms phần 10 pps

... you in- formed of my progress. Thank you for being my client and for helping me expand my practice. With warmest regards, (signed) 101 Marketing Strategies 254 Waugh 21 apps 2/4/04 10: 34 PM ... Limit extra work and distractions. Remember, just one turned-off prospect can cost a full-year’s marketing budget in lost revenue. 101 Marketing Strategies 248 Waugh 21 apps...

Ngày tải lên: 10/08/2014, 07:20

... useful and reliable information. 101 Marketing Strategies 168 Waugh 14 2/4/04 10: 36 PM Page 168 Develop Consistency For every significant engagement, the managing partner or marketing professional ... business hours, and to keep clients better informed as to the progress of our work. You need analogous internal service standards. 101 Marketing Strategies 162 Waugh 14...

Ngày tải lên: 10/08/2014, 07:20

... certifications and similar measures of technical compe- tence. Yet most firms don’t have standards for returning phone calls or keeping in touch with clients when not doing work for them. 101 Marketing Strategies 80 Waugh ... need. Conclusion The consultative professional thinks past the services sale to the needs of the client and to the long-term relationship. 101 M...

Ngày tải lên: 10/08/2014, 07:20

... its marketing, the effort has to start from the top. The managing partner should be a cheer- leader, a source of rewards, and an inspiration. 101 Marketing Strategies 140 Waugh 12 2/4/04 10: 36 ... learn to watch what is going on and be sure that you and the prospect are looking for the solution to the same problem. 101 Marketing Strategies 126 Waugh 11 2/4/04 10: 36...

Ngày tải lên: 10/08/2014, 07:20

... your practice, use this formula to set up a system that works for you. 101 Marketing Strategies 196 Waugh 17 2/4/04 10: 35 PM Page 196 What Premium Services Can You Offer? For example, strategic ... four Ps of marketing and is one that few professionals use. Accounting and law firm marketing has improved over the past 20 years in three of the Ps of marketing (place...

Ngày tải lên: 10/08/2014, 07:20

... Introduction 9 Waugh 01 2/4/04 10: 31 PM Page 9 Marketing Strategies John Wiley & Sons, Inc. Troy Waugh 101 for Accounting, Law, Consulting, and Professional Services Firms Waugh 00 fm 3/22/04 10: 43 AM Page ... effective in hun- dreds of the world’s most successful firms. 101 Marketing Strategies for Accounting, Law, Consulting, and Professional...

Ngày tải lên: 13/12/2013, 11:34

... printing commands such as lpr and lpq. PROMPT_COMMAND Set to a command name to run that command each time before your shell prompt is displayed. (For example, PROMPT_COMMAND=ls lists commands in ... ram1 0 0 0 0 0 0 0 0 0 0 0 8 0 sda 2228445 103 2474 68692149 21672 710 1098740 4003143 47790770 101 0 74392 0 15385988 122799055 8 1 sda1 330077 13060 510 188002 8443280 8 1 sda2 1491 1...

Ngày tải lên: 07/08/2014, 02:23