... Introduction9Waugh 01 2/4/04 10: 31 PM Page 9 Marketing Strategies John Wiley & Sons, Inc.Troy Waugh 101 for Accounting, Law, Consulting, and Professional Services Firms Waugh 00 fm 3/22/04 10: 43 AM Page ... effective in hun-dreds of the world’s most successful firms. 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms has been over 30 years in its development. Beginning ... legal and ethical. (The only things illegal and unethical were the sales and marketing events: advertising and solic-itation.) And today, even though advertising and solicitation is legal and ethical,...