Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 9 pptx
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 9 pptx
... skilled at justifying their methods and in asserting that they, not their clients, should determine the most appropriateways of analyzing and attacking a problem.Justifying qualitative methods ... ways. In addition,since qualitative methods are on the cusp of innovation within business research, a qualitative orientation is well within the mainstream of business.SUGGESTIONS FOR CONDUCTING ... the skill and insight needed to combine them into a multifaceted The Qualitative Audit 207 research technique includes the “opportunity cost” of abandoning other, unem-ployed options. There are...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 2 pptx
... Advantage: Creating and Sustaining Superior Per-formance. New York: Free Press.Tyson, W. K. ( 199 0). Competitive Intelligence Manual and Guide: Analyzing and UsingBusiness Intelligence. Englewood ... Prentice-Hall.Vella, C. M., and McGonagle, J. J. ( 198 7). Corporate Intelligence in the Computer Age.Westport, CT: Quorum Books.Walle, Alf H. ( 199 9). The Worth of Intelligence: Improving the Return on Investment.Proceedings ... in marketing research and in competitive intelligence. As we have seen, althoughcompetitive intelligence and marketing research have diverged in many ways in the last 30 years, both fields are increasingly...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 4 pptx
... (Walle 199 9,37–38)Reflecting upon these and other problems facing the profession, the editor of the proceeding and the organizers of the conference conclude:Looking at these responses, certain parallels ... overview of the pressures facing the intelligence profession, Bill Meehan ( 199 9) concentrates upon the nature of the analytic procedures embraced by the intelligence profession and the specific and unique ... using weak, compromised, and/ or incomplete data in order to infer useful information. The process of drawing inferences fromdiverse scraps of information and weaving them into a recognizable and...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 8 pptx
... surrounding them, unfortunately, practitioners risk losing im-portant options since it becomes necessary for the researchers to embrace onemethod and, in the process, abandon the other. The intelligence ... general information. By carefully scanning the kinds oftopics that are seriously discussed, the analyst can “get into the mind” of the communicator. By combining the resulting insights with other ... IIIOperationalizing the SocialSciences and the Humanities The social sciences and the humanities offer exciting possibilities. During WorldWar II, these disciplines were of profound use to the intelligence...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 1 pdf
... Methods 49 5. The Qualitative Espionage Model 736. Competitive Intelligence, the Planning Process, and Marketing 91 7. The Process of Intelligence 1018. The Qualitative Social Sciences and Competitive ... dedicatedto expanding marketing research in more eclectic ways and in a manner thatacknowledges the value and legitimacy of qualitative research traditions.Over the years, I have gained the help and counsel ... Competitive Intelligence as Qualitative Alternative 9 3. Marketing Research: Merging with Another Qualitative Tradition 27II. Competitive Intelligence and Cross-Disciplinary Tools 474. Justifying Qualitative...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 3 docx
... between themselves and other qualitative methods in busi-ness. In today’s world, many qualitative methods exist and many of them havebecome institutionalized within the business world. Initially, ... like the motivational research in the 195 0s? The verdict will bedetermined in large measure by how its practitioners and advocates respond to challenges.(Hunt 199 1, 431) In the foregoing discussion, ... opinions of those involved in an exchange.Because Alderson was willing to investigate the subjective inner workings of the human mind, his model reflected the individual opinions and feelings ofspecific...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 5 pps
... upondemand. In that way, executives can appreciate the power of the intelligence professional.There is nothing theoretical about this kind of presentation: the proof is in the pudding.(Meehan 199 9, ... an interest in market intelligence. Thus, McGonagle and Vella continue by observing that The primary (and often the only) customer of market intelligence is the marketing department and the sales ... discussed was originally presented by Gilad and Gilad in the late 198 0s; there the writers examine the procedures of competitive in- telligence (they use the term “business intelligence ) in terms of...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 6 pot
... actually join into the behavior beinginvestigated and become an active participant. The rationale for doing so is that, in the process of interaction, the researcher gains an intuitive understanding ... accompanied the industrial revolution demanded a rethinking of the way in which people related to society and to each other. The humanitiesplayed a major role in the process of reexamining the world and ... being bought. By alerting the sales staff of this structuring of power and decision making within the organi- The Qualitative Social Sciences and Competitive Intelligence 125scholars and their...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 7 docx
... research centered upon the individual or the distinctiveness of the circumscribed group.1There exist many situations both in marketing research and in competitive intelligence where examining ... doing so, the researcher can gain a better un-derstanding of the culture and the social milieu in which decisions and responsestake place. Doing so closely parallels the interests and the techniques ... competitive intelligence, since theypoint to patterned responses that are not “rational” and calculated in a strategic or game theoretic sense; yet, they may be the mainsprings driving behavior.Since...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 10 pot
... in, 2 29 as zero-sum game, 227Stars, 116Stern, Barbara, 142–43, 1 69 individualistic strategy of, 142–43, 1 69 Strategic intelligence, 92 93 , 99 and long-term planning, 92 and strategic planning, ... 124Marketing intelligence, 93 , 98 as a tactic, 93 Marketing research, 17, 33 and competitive intelligence, 27–45 and literary criticism, 33Marketing revolution, 98 Marketing scholarship, 122 qualitative ... are willing to invest in analysts in ways that allow themto gain the expertise they need to most effectively do their job. Because com-petitive intelligence involves applying intuitive and subjective...
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