Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 9 pptx

... skilled at justifying their methods and in asserting that they, not their clients, should determine the most appropriate ways of analyzing and attacking a problem. Justifying qualitative methods ... ways. In addition, since qualitative methods are on the cusp of innovation within business research, a qualitative orientation is well within the mainstream of business. SUGG...

Ngày tải lên: 09/08/2014, 19:22

... Advantage: Creating and Sustaining Superior Per- formance. New York: Free Press. Tyson, W. K. ( 199 0). Competitive Intelligence Manual and Guide: Analyzing and Using Business Intelligence. Englewood ... Prentice-Hall. Vella, C. M., and McGonagle, J. J. ( 198 7). Corporate Intelligence in the Computer Age. Westport, CT: Quorum Books. Walle, Alf H. ( 199 9). The Worth of...

Ngày tải lên: 09/08/2014, 19:22

... (Walle 199 9, 37–38) Reflecting upon these and other problems facing the profession, the editor of the proceeding and the organizers of the conference conclude: Looking at these responses, certain parallels ... overview of the pressures facing the intelligence profession, Bill Meehan ( 199 9) concentrates upon the nature of the analytic procedures embraced by the int...

Ngày tải lên: 09/08/2014, 19:22

... surrounding them, unfortunately, practitioners risk losing im- portant options since it becomes necessary for the researchers to embrace one method and, in the process, abandon the other. The intelligence ... general information. By carefully scanning the kinds of topics that are seriously discussed, the analyst can “get into the mind” of the communicator. By combining t...

Ngày tải lên: 09/08/2014, 19:22

... Methods 49 5. The Qualitative Espionage Model 73 6. Competitive Intelligence, the Planning Process, and Marketing 91 7. The Process of Intelligence 101 8. The Qualitative Social Sciences and Competitive ... dedicated to expanding marketing research in more eclectic ways and in a manner that acknowledges the value and legitimacy of qualitative research tra...

Ngày tải lên: 09/08/2014, 19:22

... between themselves and other qualitative methods in busi- ness. In today’s world, many qualitative methods exist and many of them have become institutionalized within the business world. Initially, ... like the motivational research in the 195 0s? The verdict will be determined in large measure by how its practitioners and advocates respond to challenges. (Hunt 199...

Ngày tải lên: 09/08/2014, 19:22

... upon demand. In that way, executives can appreciate the power of the intelligence professional. There is nothing theoretical about this kind of presentation: the proof is in the pudding. (Meehan 199 9, ... an interest in market intelligence. Thus, McGonagle and Vella continue by observing that The primary (and often the only) customer of market intelligence is the...

Ngày tải lên: 09/08/2014, 19:22

... actually join into the behavior being investigated and become an active participant. The rationale for doing so is that, in the process of interaction, the researcher gains an intuitive understanding ... accompanied the industrial revolution demanded a rethinking of the way in which people related to society and to each other. The humanities played a major role in the...

Ngày tải lên: 09/08/2014, 19:22

... research centered upon the individual or the distinctiveness of the circumscribed group. 1 There exist many situations both in marketing research and in competitive intelligence where examining ... doing so, the researcher can gain a better un- derstanding of the culture and the social milieu in which decisions and responses take place. Doing so closely parallels...

Ngày tải lên: 09/08/2014, 19:22

... in, 2 29 as zero-sum game, 227 Stars, 116 Stern, Barbara, 142–43, 1 69 individualistic strategy of, 142–43, 1 69 Strategic intelligence, 92 93 , 99 and long-term planning, 92 and strategic planning, ... 124 Marketing intelligence, 93 , 98 as a tactic, 93 Marketing research, 17, 33 and competitive intelligence, 27–45 and literary criticism, 33 Marketing revolution,...

Ngày tải lên: 09/08/2014, 19:22