Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 8 pptx
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 8 pptx
... 245–262.
Slotkin, Richard (1 986 ). “Myth and the Production of History.” In Ideology and Classic
188 Operationalizing the Social Sciences and the Humanities
of -the- art of competitive intelligence. The next ... surrounding them, unfortunately, practitioners risk losing im-
portant options since it becomes necessary for the researchers to embrace one
method and, in th...
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 2 pptx
... in
marketing research and in competitive intelligence. As we have seen, although
competitive intelligence and marketing research have diverged in many ways in
the last 30 years, both fields are increasingly ... Advantage: Creating and Sustaining Superior Per-
formance. New York: Free Press.
Tyson, W. K. (1990). Competitive Intelligence Manual and Guide: Analyzing...
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 4 pptx
... members of the intelligence community are increasingly re-embracing
the use of judgment, intuition, and subjective insight when drawing valuable
88 Competitive Intelligence and Cross-Disciplinary ... 1999,
37– 38)
Reflecting upon these and other problems facing the profession, the editor of
the proceeding and the organizers of the conference conclude:
Looking at the...
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 9 pptx
... skilled at justifying their methods and
in asserting that they, not their clients, should determine the most appropriate
ways of analyzing and attacking a problem.
Justifying qualitative methods ... ways. In addition,
since qualitative methods are on the cusp of innovation within business research,
a qualitative orientation is well within the mainstream of business.
SUGG...
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 1 pdf
... 49
5. The Qualitative Espionage Model 73
6. Competitive Intelligence, the Planning Process, and Marketing 91
7. The Process of Intelligence 101
8. The Qualitative Social Sciences and Competitive Intelligence ... dedicated
to expanding marketing research in more eclectic ways and in a manner that
acknowledges the value and legitimacy of qualitative research...
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 3 docx
... between themselves and other qualitative methods in busi-
ness.
In today’s world, many qualitative methods exist and many of them have
become institutionalized within the business world. Initially, ... Competitive Intelligence and Cross-Disciplinary Tools
. . . [If not] Commit it then to the flames: for it can contain nothing but sophistry and
illusion. (Quoted in Lavin...
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 5 pps
... discussed was originally presented by Gilad and Gilad
in the late 1 980 s; there the writers examine the procedures of competitive in-
telligence (they use the term “business intelligence ) in terms of ... an interest in market intelligence.
Thus, McGonagle and Vella continue by observing that The primary (and often
the only) customer of market intelligence is th...
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 6 pot
... actually join into the behavior being
investigated and become an active participant. The rationale for doing so is that,
in the process of interaction, the researcher gains an intuitive understanding ... accompanied the industrial revolution demanded a rethinking of
the way in which people related to society and to each other. The humanities
played a major role in the...
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 7 docx
... research centered upon the individual or the
distinctiveness of the circumscribed group.
1
There exist many situations both in
marketing research and in competitive intelligence where examining ... doing so, the researcher can gain a better un-
derstanding of the culture and the social milieu in which decisions and responses
take place. Doing so closely parallels...
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 10 pot
... are willing to invest in analysts in ways that allow them
to gain the expertise they need to most effectively do their job. Because com-
petitive intelligence involves applying intuitive and subjective ... 124
Marketing intelligence, 93, 98
as a tactic, 93
Marketing research, 17, 33
and competitive intelligence, 27–45
and literary criticism, 33
Marketing revolution, 98
Mark...