Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 7 docx
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 7 docx
... research centered upon the individual or the
distinctiveness of the circumscribed group.
1
There exist many situations both in
marketing research and in competitive intelligence where examining ... doing so, the researcher can gain a better un-
derstanding of the culture and the social milieu in which decisions and responses
take place. Doing so closely parallels...
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 3 docx
... between themselves and other qualitative methods in busi-
ness.
In today’s world, many qualitative methods exist and many of them have
become institutionalized within the business world. Initially, ... motivates them and they do not realize the real mainsprings underlying
their behavior. Researchers who embrace this paradigm seek clues regarding
what lies beyond the level...
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 1 pdf
... 49
5. The Qualitative Espionage Model 73
6. Competitive Intelligence, the Planning Process, and Marketing 91
7. The Process of Intelligence 101
8. The Qualitative Social Sciences and Competitive Intelligence ... Competitive Intelligence as Qualitative Alternative 9
3. Marketing Research: Merging with Another Qualitative Tradition 27
II. Competitive Intelligenc...
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 2 pptx
... in
marketing research and in competitive intelligence. As we have seen, although
competitive intelligence and marketing research have diverged in many ways in
the last 30 years, both fields are increasingly ... Advantage: Creating and Sustaining Superior Per-
formance. New York: Free Press.
Tyson, W. K. (1990). Competitive Intelligence Manual and Guide: Analyzing...
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 4 pptx
... 1999,
37 38)
Reflecting upon these and other problems facing the profession, the editor of
the proceeding and the organizers of the conference conclude:
Looking at these responses, certain parallels ... members of the intelligence community are increasingly re-embracing
the use of judgment, intuition, and subjective insight when drawing valuable
88 Competitive Intellige...
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 5 pps
... an interest in market intelligence.
Thus, McGonagle and Vella continue by observing that The primary (and often
the only) customer of market intelligence is the marketing department and the
sales ... book, insisting that marketing is the premier strategic
discipline, believes that although some marketing intelligence may be tactical, marketing
and intelligence rela...
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 6 pot
... actually join into the behavior being
investigated and become an active participant. The rationale for doing so is that,
in the process of interaction, the researcher gains an intuitive understanding ... accompanied the industrial revolution demanded a rethinking of
the way in which people related to society and to each other. The humanities
played a major role in the...
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 8 pptx
... surrounding them, unfortunately, practitioners risk losing im-
portant options since it becomes necessary for the researchers to embrace one
method and, in the process, abandon the other. The intelligence ... general information. By carefully scanning the kinds of
topics that are seriously discussed, the analyst can “get into the mind” of the
communicator. By combining t...
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 9 pptx
... the skill and insight needed to combine them into a multifaceted
The Qualitative Audit 2 07
research technique includes the “opportunity cost” of abandoning other, unem-
ployed options. There are ... ways. In addition,
since qualitative methods are on the cusp of innovation within business research,
a qualitative orientation is well within the mainstream of business....
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 10 pot
... Veridan-ERIM In-
ternational
Espionage, 3, 24
and imperfect information, 74
and intelligence, 74 75
and science, 74 75
and technology, 74 75
transcends qualitative methods, 75 79
transcends science, 75 79
Ethical ... are willing to invest in analysts in ways that allow them
to gain the expertise they need to most effectively do their job. Because com-
petitive int...