Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 7 docx
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 7 docx
... research centered upon the individual or the distinctiveness of the circumscribed group.1There exist many situations both in marketing research and in competitive intelligence where examining ... doing so, the researcher can gain a better un-derstanding of the culture and the social milieu in which decisions and responsestake place. Doing so closely parallels the interests and the techniques ... competitive intelligence, since theypoint to patterned responses that are not “rational” and calculated in a strategic or game theoretic sense; yet, they may be the mainsprings driving behavior.Since...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 3 docx
... between themselves and other qualitative methods in busi-ness. In today’s world, many qualitative methods exist and many of them havebecome institutionalized within the business world. Initially, ... motivates them and they do not realize the real mainsprings underlyingtheir behavior. Researchers who embrace this paradigm seek clues regardingwhat lies beyond the level of consciousness and how these ... evidenceis being evaluated.After dealing with the history of competitive intelligence and how it hasdeveloped out of the theory and method of espionage, ways of combining com-petitive intelligence...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 1 pdf
... 495. The Qualitative Espionage Model 73 6. Competitive Intelligence, the Planning Process, and Marketing 91 7. The Process of Intelligence 1018. The Qualitative Social Sciences and Competitive Intelligence ... Competitive Intelligence as Qualitative Alternative 93. Marketing Research: Merging with Another Qualitative Tradition 27 II. Competitive Intelligence and Cross-Disciplinary Tools 47 4. Justifying Qualitative ... DataWalle, Alf H. Qualitative research in intelligence and marketing : the new strategic convergence / AlfH. Walle III.p. cm.Includes bibliographical references and index.ISBN 1–5 672 0–366–3 (alk....
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 2 pptx
... in marketing research and in competitive intelligence. As we have seen, althoughcompetitive intelligence and marketing research have diverged in many ways in the last 30 years, both fields are increasingly ... Advantage: Creating and Sustaining Superior Per-formance. New York: Free Press.Tyson, W. K. (1990). Competitive Intelligence Manual and Guide: Analyzing and UsingBusiness Intelligence. Englewood ... embrace intuition and subjectivejudgment. In their rebellion against the scientific method in marketing, quali-tative researchers within business have, in their own way, embraced reasoningthat...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 4 pptx
... 1999, 37 38)Reflecting upon these and other problems facing the profession, the editor of the proceeding and the organizers of the conference conclude:Looking at these responses, certain parallels ... members of the intelligence community are increasingly re-embracing the use of judgment, intuition, and subjective insight when drawing valuable88 Competitive Intelligence and Cross-Disciplinary ... using weak, compromised, and/ or incomplete data in order to infer useful information. The process of drawing inferences fromdiverse scraps of information and weaving them into a recognizable and...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 5 pps
... an interest in market intelligence. Thus, McGonagle and Vella continue by observing that The primary (and often the only) customer of market intelligence is the marketing department and the sales ... book, insisting that marketing is the premier strategic discipline, believes that although some marketing intelligence may be tactical, marketing and intelligence related to it are strategic in ... discussed was originally presented by Gilad and Gilad in the late 1980s; there the writers examine the procedures of competitive in- telligence (they use the term “business intelligence ) in terms of...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 6 pot
... actually join into the behavior beinginvestigated and become an active participant. The rationale for doing so is that, in the process of interaction, the researcher gains an intuitive understanding ... accompanied the industrial revolution demanded a rethinking of the way in which people related to society and to each other. The humanitiesplayed a major role in the process of reexamining the world and ... being bought. By alerting the sales staff of this structuring of power and decision making within the organi- The Qualitative Social Sciences and Competitive Intelligence 125scholars and their...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 8 pptx
... surrounding them, unfortunately, practitioners risk losing im-portant options since it becomes necessary for the researchers to embrace onemethod and, in the process, abandon the other. The intelligence ... general information. By carefully scanning the kinds oftopics that are seriously discussed, the analyst can “get into the mind” of the communicator. By combining the resulting insights with other ... commu-nicator and/ or the intended audience. Since competitive intelligence analystsroutinely examine and interpret secondary/open source information, they requireorganized and systematic methods when interpreting...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 9 pptx
... the skill and insight needed to combine them into a multifaceted The Qualitative Audit 2 07 research technique includes the “opportunity cost” of abandoning other, unem-ployed options. There are ... ways. In addition,since qualitative methods are on the cusp of innovation within business research, a qualitative orientation is well within the mainstream of business.SUGGESTIONS FOR CONDUCTING ... skilled at justifying their methods and in asserting that they, not their clients, should determine the most appropriateways of analyzing and attacking a problem.Justifying qualitative methods...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 10 pot
... Veridan-ERIM In- ternationalEspionage, 3, 24 and imperfect information, 74 and intelligence, 74 75 and science, 74 75 and technology, 74 75 transcends qualitative methods, 75 79 transcends science, 75 79 Ethical ... are willing to invest in analysts in ways that allow themto gain the expertise they need to most effectively do their job. Because com-petitive intelligence involves applying intuitive and subjective ... tactic, 93Marketing research, 17, 33 and competitive intelligence, 27 45 and literary criticism, 33Marketing revolution, 98Marketing scholarship, 122 qualitative methods and, 122Marketing strategy...
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