Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 6 pot
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 6 pot
... actually join into the behavior beinginvestigated and become an active participant. The rationale for doing so is that, in the process of interaction, the researcher gains an intuitive understanding ... accompanied the industrial revolution demanded a rethinking of the way in which people related to society and to each other. The humanitiesplayed a major role in the process of reexamining the world and ... being bought. By alerting the sales staff of this structuring of power and decision making within the organi- The Qualitative Social Sciences and Competitive Intelligence 125scholars and their...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 10 pot
... character, 164 65 extending configuration method, 164 67 strategy of, 166 unfashionable, but valuable, 165 updating of, 166 value to competitive intelligence, 166 National character, 169 National ... are willing to invest in analysts in ways that allow themto gain the expertise they need to most effectively do their job. Because com-petitive intelligence involves applying intuitive and subjective ... Anthropology in America. New York: Columbia University Press.242 Indexgrooming clients, 108holistic view of, 83 and humanities, 137– 56 hypothesis forging and, 84 and insight, 19–20 and intuition,...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 1 pdf
... DataWalle, Alf H. Qualitative research in intelligence and marketing : the new strategic convergence / AlfH. Walle III.p. cm.Includes bibliographical references and index.ISBN 1– 567 20– 366 –3 (alk. ... 495. The Qualitative Espionage Model 73 6. Competitive Intelligence, the Planning Process, and Marketing 917. The Process of Intelligence 1018. The Qualitative Social Sciences and Competitive Intelligence ... dedicatedto expanding marketing research in more eclectic ways and in a manner thatacknowledges the value and legitimacy of qualitative research traditions.Over the years, I have gained the help and counsel...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 2 pptx
... in marketing research and in competitive intelligence. As we have seen, althoughcompetitive intelligence and marketing research have diverged in many ways in the last 30 years, both fields are increasingly ... Advantage: Creating and Sustaining Superior Per-formance. New York: Free Press.Tyson, W. K. (1990). Competitive Intelligence Manual and Guide: Analyzing and UsingBusiness Intelligence. Englewood ... embrace intuition and subjectivejudgment. In their rebellion against the scientific method in marketing, quali-tative researchers within business have, in their own way, embraced reasoningthat...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 3 docx
... between themselves and other qualitative methods in busi-ness. In today’s world, many qualitative methods exist and many of them havebecome institutionalized within the business world. Initially, ... opinions of those involved in an exchange.Because Alderson was willing to investigate the subjective inner workings of the human mind, his model reflected the individual opinions and feelings ofspecific ... evidenceis being evaluated.After dealing with the history of competitive intelligence and how it hasdeveloped out of the theory and method of espionage, ways of combining com-petitive intelligence...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 4 pptx
... willing to honor and reward it. 68 Competitive Intelligence and Cross-Disciplinary Toolsit. By monitoring the same data as the competitor and doing so in analogousways, the perceptions (and ... using weak, compromised, and/ or incomplete data in order to infer useful information. The process of drawing inferences fromdiverse scraps of information and weaving them into a recognizable and ... members of the intelligence community are increasingly re-embracing the use of judgment, intuition, and subjective insight when drawing valuable88 Competitive Intelligence and Cross-Disciplinary...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 5 pps
... an interest in market intelligence. Thus, McGonagle and Vella continue by observing that The primary (and often the only) customer of market intelligence is the marketing department and the sales ... book, insisting that marketing is the premier strategic discipline, believes that although some marketing intelligence may be tactical, marketing and intelligence related to it are strategic in ... discussed was originally presented by Gilad and Gilad in the late 1980s; there the writers examine the procedures of competitive in- telligence (they use the term “business intelligence ) in terms of...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 7 docx
... research centered upon the individual or the distinctiveness of the circumscribed group.1There exist many situations both in marketing research and in competitive intelligence where examining ... doing so, the researcher can gain a better un-derstanding of the culture and the social milieu in which decisions and responsestake place. Doing so closely parallels the interests and the techniques ... embracing the advances being made in marketing, it becomes easierto adapt the myth and symbol method to the needs of competitive intelligence. 164 Competitive Intelligence and Cross-Disciplinary...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 8 pptx
... surrounding them, unfortunately, practitioners risk losing im-portant options since it becomes necessary for the researchers to embrace onemethod and, in the process, abandon the other. The intelligence ... general information. By carefully scanning the kinds oftopics that are seriously discussed, the analyst can “get into the mind” of the communicator. By combining the resulting insights with other ... 245– 262 .Slotkin, Richard (19 86) . “Myth and the Production of History.” In Ideology and Classic188 Operationalizing the Social Sciences and the Humanitiesof -the- art of competitive intelligence. The next...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 9 pptx
... skilled at justifying their methods and in asserting that they, not their clients, should determine the most appropriateways of analyzing and attacking a problem.Justifying qualitative methods ... actively fight against these potentials. THE QUALITATIVE AUDIT: A HOLISTIC APPROACH The qualitative audit involves both an analysis of the skills of the analyst and the ability and willingness of clients ... ways. In addition,since qualitative methods are on the cusp of innovation within business research, a qualitative orientation is well within the mainstream of business.SUGGESTIONS FOR CONDUCTING...
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