Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 6 pot

... actually join into the behavior being investigated and become an active participant. The rationale for doing so is that, in the process of interaction, the researcher gains an intuitive understanding ... accompanied the industrial revolution demanded a rethinking of the way in which people related to society and to each other. The humanities played a major role in the...

Ngày tải lên: 09/08/2014, 19:22

... character, 164 65 extending configuration method, 164 67 strategy of, 166 unfashionable, but valuable, 165 updating of, 166 value to competitive intelligence, 166 National character, 169 National ... are willing to invest in analysts in ways that allow them to gain the expertise they need to most effectively do their job. Because com- petitive intelligence involves applying int...

Ngày tải lên: 09/08/2014, 19:22

... Data Walle, Alf H. Qualitative research in intelligence and marketing : the new strategic convergence / Alf H. Walle III. p. cm. Includes bibliographical references and index. ISBN 1– 567 20– 366 –3 (alk. ... 49 5. The Qualitative Espionage Model 73 6. Competitive Intelligence, the Planning Process, and Marketing 91 7. The Process of Intelligence 101 8. The...

Ngày tải lên: 09/08/2014, 19:22

... in marketing research and in competitive intelligence. As we have seen, although competitive intelligence and marketing research have diverged in many ways in the last 30 years, both fields are increasingly ... Advantage: Creating and Sustaining Superior Per- formance. New York: Free Press. Tyson, W. K. (1990). Competitive Intelligence Manual and Guide: Analyzing...

Ngày tải lên: 09/08/2014, 19:22

... between themselves and other qualitative methods in busi- ness. In today’s world, many qualitative methods exist and many of them have become institutionalized within the business world. Initially, ... opinions of those involved in an exchange. Because Alderson was willing to investigate the subjective inner workings of the human mind, his model reflected the individual o...

Ngày tải lên: 09/08/2014, 19:22

... willing to honor and reward it. 68 Competitive Intelligence and Cross-Disciplinary Tools it. By monitoring the same data as the competitor and doing so in analogous ways, the perceptions (and ... using weak, compromised, and/ or incomplete data in order to infer useful information. The process of drawing inferences from diverse scraps of information and weaving them i...

Ngày tải lên: 09/08/2014, 19:22

... an interest in market intelligence. Thus, McGonagle and Vella continue by observing that The primary (and often the only) customer of market intelligence is the marketing department and the sales ... book, insisting that marketing is the premier strategic discipline, believes that although some marketing intelligence may be tactical, marketing and intelligence rela...

Ngày tải lên: 09/08/2014, 19:22

... research centered upon the individual or the distinctiveness of the circumscribed group. 1 There exist many situations both in marketing research and in competitive intelligence where examining ... doing so, the researcher can gain a better un- derstanding of the culture and the social milieu in which decisions and responses take place. Doing so closely parallels...

Ngày tải lên: 09/08/2014, 19:22

... surrounding them, unfortunately, practitioners risk losing im- portant options since it becomes necessary for the researchers to embrace one method and, in the process, abandon the other. The intelligence ... general information. By carefully scanning the kinds of topics that are seriously discussed, the analyst can “get into the mind” of the communicator. By combining t...

Ngày tải lên: 09/08/2014, 19:22

... skilled at justifying their methods and in asserting that they, not their clients, should determine the most appropriate ways of analyzing and attacking a problem. Justifying qualitative methods ... actively fight against these potentials. THE QUALITATIVE AUDIT: A HOLISTIC APPROACH The qualitative audit involves both an analysis of the skills of the analyst and the ab...

Ngày tải lên: 09/08/2014, 19:22