Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 1 pdf
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 1 pdf
... Intelligence, the Planning Process, and Marketing 91
7. The Process of Intelligence 10 1
8. The Qualitative Social Sciences and Competitive Intelligence 11 3
9. The Humanities and Competitive Intelligence ... II 18 1
12 . The Qualitative Audit 19 9
Epilogue: The 10 Percent Edge 225
Appendix 1: The Use and Abuse of Warfare and Sports Analogies 227
App...
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 2 pptx
... Advantage: Creating and Sustaining Superior Per-
formance. New York: Free Press.
Tyson, W. K. (19 90). Competitive Intelligence Manual and Guide: Analyzing and Using
Business Intelligence. Englewood ... in
marketing research and in competitive intelligence. As we have seen, although
competitive intelligence and marketing research have diverged in many ways in
th...
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 3 docx
... like the motivational research in the 19 50s? The verdict will be
determined in large measure by how its practitioners and advocates respond to challenges.
(Hunt 19 91, 4 31)
In the foregoing discussion, ... Competitive Intelligence and Cross-Disciplinary Tools
. . . [If not] Commit it then to the flames: for it can contain nothing but sophistry and
illusion. (Quote...
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 4 pptx
... (Walle 19 99,
37–38)
Reflecting upon these and other problems facing the profession, the editor of
the proceeding and the organizers of the conference conclude:
Looking at these responses, certain ... members of the intelligence community are increasingly re-embracing
the use of judgment, intuition, and subjective insight when drawing valuable
88 Competitive Intelligenc...
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 5 pps
... discussed was originally presented by Gilad and Gilad
in the late 19 80s; there the writers examine the procedures of competitive in-
telligence (they use the term “business intelligence ) in terms of ... an interest in market intelligence.
Thus, McGonagle and Vella continue by observing that The primary (and often
the only) customer of market intelligence is th...
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 6 pot
... actually join into the behavior being
investigated and become an active participant. The rationale for doing so is that,
in the process of interaction, the researcher gains an intuitive understanding ... being bought. By alerting the
sales staff of this structuring of power and decision making within the organi-
The Qualitative Social Sciences and Competitive Intellig...
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 7 docx
... research centered upon the individual or the
distinctiveness of the circumscribed group.
1
There exist many situations both in
marketing research and in competitive intelligence where examining ... doing so, the researcher can gain a better un-
derstanding of the culture and the social milieu in which decisions and responses
take place. Doing so closely paralle...
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 8 pptx
... of Myth in Virgin Land.” American Quarterly 15 ,
pp. 15 17 .
Marx, Leo (19 64). The Machine in the Garden. New York: Oxford University Press.
Mead, Margaret (19 35). Sex and Temperament in Three ... 245–262.
Slotkin, Richard (19 86). “Myth and the Production of History.” In Ideology and Classic
18 8 Operationalizing the Social Sciences and the Humanities
of -the...
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 9 pptx
... skilled at justifying their methods and
in asserting that they, not their clients, should determine the most appropriate
ways of analyzing and attacking a problem.
Justifying qualitative methods ... ways. In addition,
since qualitative methods are on the cusp of innovation within business research,
a qualitative orientation is well within the mainstream of business.
SUGG...
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 10 pot
...
Index 245
Postmodernism, 15 5
Process of intelligence, 10 1 11
Product Life Cycle, 11 4, 13 4
heuristic device, 11 4
as qualitative method, 11 5 16 , 12 1
Qualitative audit, 19 9–223
holistic ... of, 14 2–43, 16 9
Strategic intelligence, 92–93, 99
and long-term planning, 92
and strategic planning, 92
Strategic planning, 99
Strategic Planning Grid, 11 7–20, 13 4...