Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 1 pdf

... Intelligence, the Planning Process, and Marketing 91 7. The Process of Intelligence 10 1 8. The Qualitative Social Sciences and Competitive Intelligence 11 3 9. The Humanities and Competitive Intelligence ... II 18 1 12 . The Qualitative Audit 19 9 Epilogue: The 10 Percent Edge 225 Appendix 1: The Use and Abuse of Warfare and Sports Analogies 227 App...

Ngày tải lên: 09/08/2014, 19:22

... Advantage: Creating and Sustaining Superior Per- formance. New York: Free Press. Tyson, W. K. (19 90). Competitive Intelligence Manual and Guide: Analyzing and Using Business Intelligence. Englewood ... in marketing research and in competitive intelligence. As we have seen, although competitive intelligence and marketing research have diverged in many ways in th...

Ngày tải lên: 09/08/2014, 19:22

... like the motivational research in the 19 50s? The verdict will be determined in large measure by how its practitioners and advocates respond to challenges. (Hunt 19 91, 4 31) In the foregoing discussion, ... Competitive Intelligence and Cross-Disciplinary Tools . . . [If not] Commit it then to the flames: for it can contain nothing but sophistry and illusion. (Quote...

Ngày tải lên: 09/08/2014, 19:22

... (Walle 19 99, 37–38) Reflecting upon these and other problems facing the profession, the editor of the proceeding and the organizers of the conference conclude: Looking at these responses, certain ... members of the intelligence community are increasingly re-embracing the use of judgment, intuition, and subjective insight when drawing valuable 88 Competitive Intelligenc...

Ngày tải lên: 09/08/2014, 19:22

... discussed was originally presented by Gilad and Gilad in the late 19 80s; there the writers examine the procedures of competitive in- telligence (they use the term “business intelligence ) in terms of ... an interest in market intelligence. Thus, McGonagle and Vella continue by observing that The primary (and often the only) customer of market intelligence is th...

Ngày tải lên: 09/08/2014, 19:22

... actually join into the behavior being investigated and become an active participant. The rationale for doing so is that, in the process of interaction, the researcher gains an intuitive understanding ... being bought. By alerting the sales staff of this structuring of power and decision making within the organi- The Qualitative Social Sciences and Competitive Intellig...

Ngày tải lên: 09/08/2014, 19:22

... research centered upon the individual or the distinctiveness of the circumscribed group. 1 There exist many situations both in marketing research and in competitive intelligence where examining ... doing so, the researcher can gain a better un- derstanding of the culture and the social milieu in which decisions and responses take place. Doing so closely paralle...

Ngày tải lên: 09/08/2014, 19:22

... of Myth in Virgin Land.” American Quarterly 15 , pp. 15 17 . Marx, Leo (19 64). The Machine in the Garden. New York: Oxford University Press. Mead, Margaret (19 35). Sex and Temperament in Three ... 245–262. Slotkin, Richard (19 86). “Myth and the Production of History.” In Ideology and Classic 18 8 Operationalizing the Social Sciences and the Humanities of -the...

Ngày tải lên: 09/08/2014, 19:22

... skilled at justifying their methods and in asserting that they, not their clients, should determine the most appropriate ways of analyzing and attacking a problem. Justifying qualitative methods ... ways. In addition, since qualitative methods are on the cusp of innovation within business research, a qualitative orientation is well within the mainstream of business. SUGG...

Ngày tải lên: 09/08/2014, 19:22

... Index 245 Postmodernism, 15 5 Process of intelligence, 10 1 11 Product Life Cycle, 11 4, 13 4 heuristic device, 11 4 as qualitative method, 11 5 16 , 12 1 Qualitative audit, 19 9–223 holistic ... of, 14 2–43, 16 9 Strategic intelligence, 92–93, 99 and long-term planning, 92 and strategic planning, 92 Strategic planning, 99 Strategic Planning Grid, 11 7–20, 13 4...

Ngày tải lên: 09/08/2014, 19:22