... 16, 53, 190 – 195 competitive demands on today’sleaders (Prahalad), 190 – 195 building a coalition of the able and willing, 192 – 193 creating vitality, 193 – 194 deploying the strategy, 193 developing ... thinking capability, coaching for (Govindarajan), 196 – 199 strategy implementation: where the fun begins (Ghadar), 203–206top team, coaching (Bartlett), 199 –202value of, 196 – 197 Strozzi-Heckler, ... better job of educating the consumerabout the standards of coaching excellence. The rewards are great. As Bruce A. McGuiness of the Department of De-fense helps us to see, “it is the unselfish...