May i have your attention please phần 8 doc
May i have your attention please phần 8 doc
... identifyingthrough visualization—imagining and believing a set of behaviorsand actions that get you the results you want. 180 MAY I HAVE YOUR ATTENTION, PLEASE? Brand Building Belief VIII I will ... grandchildren.This is really about improving our company performance by knowinghow to connect with people and instituting a feeling of inclusion.1 68 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch 08_ 160- 181 .qxd ... rela-tionship with your business associates, your friends, and yourself.164 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch 08_ 160- 181 .qxd 11/22/04 11:20 AM Page 164 I knew that if it was...
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May i have your attention please phần 2 doc
... arewired to make their decisions based on long-ingrained habits or price.My father insists that on his senior citizen income it’s all about price,and no brand is going to win his allegiance ... build any kind of abrand with the power that comes from authenticity. This is the criti-cal component for lasting success in today’s world.20 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch01_3-22.qxd ... with the political pundits reviewing the speeches givenby the 2004 presidential candidates’ wives, Laura Bush and Teresa Heinz26 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch02_23-55.qxd...
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May i have your attention please phần 3 doc
... reportedly in discussionsabout the possibility of another big-screen feature film. Despite all ofhis unquestionable success in television, comedy, and publishing, he40 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch02_23-55.qxd ... going?Building brand identities on a foundation of authentic experi-36 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch02_23-55.qxd 11/22/04 11:00 AM Page 36the rise. They take shortcuts in ... there.In 1993 I discovered I had cancer. Imagine my life being chiseledaway, shaping or misshaping my self-image. Chip, chip, chip. Thatdoesn’t make me special. Everybody lives with significant...
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May i have your attention please phần 10 doc
... 206–209Humility, 15–19, 176Humor, 53–54Identity:distinguishing characteristics of, 183 – 184 significance of, 9–11Image protection, 88 Imagination, 173–174Imitation brands, 60–61, 149, 177Informational ... 102Creativity, 1 28 132Credibility, 190Crises, impact of, 166Criticism, impact of, 66, 91–92Curiosity, 83 , 102Customer contact, 185 – 186 , 2002 18 INDEXccc_hilicki_ind_217-221.qxd 11/22/04 11: 28 ... pretending to be some-2 08 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch10_196-210.qxd 11/22/04 11:24 AM Page 2 08 one else. It may cause ridicule. It may be awkward. Fitting in can beeasier....
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May i have your attention please phần 1 pdf
... May I Have Your Attention, Please? Build a Better Business by Telling Your True StoryChris HilickiJohn Wiley & Sons, Inc.ffirs.qxd 11/30/04 9:49 PM Page iiiForeword I may still be discovering ... PM Page xivsome success, but not the kind I envisioned. Now, Chris Hilicki ex-plains in her book the reasons why this is so.What belief do Chris and I have in common? Simply this: Beyourself ... realize it or not. Whether youare considering your organization or yourself as an individual, your brand is what people think of you. You might be referring to your brand as your image, your...
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May i have your attention please phần 4 pps
... stories have to do with you? Think about them inthe context of your work. How is your personal brand infused into your professional work? How is it helping you build your business—or is it hindering ... is to uncover that whichis so valuable it has no right, and does no good, to be covered. Andwhat is the purpose of uncovering something? Isn’t it to hold it, 68 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch03_56 -81 .qxd ... up to their spouse about a76 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch03_56 -81 .qxd 11/22/04 11:02 AM Page 76remembering those painful memories that hurt and twist inside ourminds and...
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May i have your attention please phần 5 ppsx
... a listener. 84 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch04 _82 -102.qxd 11/22/04 11: 08 AM Page 84 There is a wonderful international organization called Cops ’n’Kids, founded by Julia ... world is so full of brands that it is brand-saturated. It is like adripping wet paper towel, soaked and drenched, but still sitting on96 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch04 _82 -102.qxd ... aboutanything that involved the military. It’s quite possible that they re-acted to the United States’ brand with suspicion, fear, or even hatred.100 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch04 _82 -102.qxd...
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May i have your attention please phần 6 ppt
... heardeverywhere.Don’t hide your brand. Humility and visibility can coexist.Dalmatian Press snuck up on its competition by quietly buildingand improving its product line until we appeared in the market ... re-sult from building a great brand.A brand is in many ways a living, breathing thing. It is more thanjust visual, or rational—it is emotional and behavioral in practice.Evangelists of your brand, ... professionals. She started her110 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch05_105-119.qxd 11/22/04 11:12 AM Page 110come out in dreams, in Freudian slips, in joke telling, or in ramblingconfessions...
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May i have your attention please phần 7 ppsx
... heard?Advertising versus PublicityAdvertising is different than publicity and visibility. Publicity exposes your brand with visibility, and advertising promotes your brand. Thegoal of all three ... doesit feel right because I love billboards, but it is a natural outgrowth ofmy creative abilities in the publishing industry. When I was a littlegirl, my favorite sitcom was Bewitched. I still ... clients to their audience.All those days of watching Bewitched have made me appreciate thatkind of advertising creativity. I appreciate the ability to come upBrand Relativity 133ccc_hilicki_ch06_120-145.qxd...
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May i have your attention please phần 9 pps
... Bonding is just that:combining your very real and valuable brand with someone else’s by 188 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch09_ 182 -195.qxd 11/22/04 11:23 AM Page 188 Nip/TuckIn ... can work with it instead of diverting your attention tosome temporary fix.Distinguishing CharacteristicsOne of the biggest differences I advocate in today’s business world isto bring your whole ... becauseit implies some kind of a cop-out. I am who I am,” she says. I asked her, “Are you getting the results you want in life?” Silence,then “No.”204 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch10_196-210.qxd...
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