May i have your attention please phần 7 ppsx

... heard? Advertising versus Publicity Advertising is different than publicity and visibility. Publicity exposes your brand with visibility, and advertising promotes your brand. The goal of all three ... does it feel right because I love billboards, but it is a natural outgrowth of my creative abilities in the publishing industry. When I was a little girl, my favorite sitcom was Bewitche...

Ngày tải lên: 09/08/2014, 16:20

... about anything that involved the military. It’s quite possible that they re- acted to the United States’ brand with suspicion, fear, or even hatred. 100 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch04_82-102.qxd ... and branding up. 102 MAY I HAVE YOUR ATTENTION, PLEASE? Brand Building Belief IV I will use my brand to move people to positive action. Brand Builders...

Ngày tải lên: 09/08/2014, 16:20

... May I Have Your Attention, Please? Build a Better Business by Telling Your True Story Chris Hilicki John Wiley & Sons, Inc. ffirs.qxd 11/30/04 9:49 PM Page iii Foreword I may still be discovering ... PM Page xiv some success, but not the kind I envisioned. Now, Chris Hilicki ex- plains in her book the reasons why this is so. What belief do Chris and I have in commo...

Ngày tải lên: 09/08/2014, 16:20

... are wired to make their decisions based on long-ingrained habits or price. My father insists that on his senior citizen income it’s all about price, and no brand is going to win his allegiance ... build any kind of a brand with the power that comes from authenticity. This is the criti- cal component for lasting success in today’s world. 20 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hil...

Ngày tải lên: 09/08/2014, 16:20

... reportedly in discussions about the possibility of another big-screen feature film. Despite all of his unquestionable success in television, comedy, and publishing, he 40 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch02_23-55.qxd ... going? Building brand identities on a foundation of authentic experi- 36 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch02_23-55.qxd 11...

Ngày tải lên: 09/08/2014, 16:20

... stories have to do with you? Think about them in the context of your work. How is your personal brand infused into your professional work? How is it helping you build your business— or is it hindering ... up to their spouse about a 76 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch03_56-81.qxd 11/22/04 11:02 AM Page 76 remembering those painful memories that hurt and...

Ngày tải lên: 09/08/2014, 16:20

... heard everywhere. Don’t hide your brand. Humility and visibility can coexist. Dalmatian Press snuck up on its competition by quietly building and improving its product line until we appeared in the market ... yourself or your business with another entity, it is effective to align yourself with traditions and memories. Macy’s will forever be associated with Thanksgiving. We’ve grown up wat...

Ngày tải lên: 09/08/2014, 16:20

... identifying through visualization—imagining and believing a set of behaviors and actions that get you the results you want. 180 MAY I HAVE YOUR ATTENTION, PLEASE? Brand Building Belief VIII I will ... grandchildren. This is really about improving our company performance by knowing how to connect with people and instituting a feeling of inclusion. 168 MAY I HAVE YOUR ATTE...

Ngày tải lên: 09/08/2014, 16:20

... can work with it instead of diverting your attention to some temporary fix. Distinguishing Characteristics One of the biggest differences I advocate in today’s business world is to bring your whole ... because it implies some kind of a cop-out. I am who I am,” she says. I asked her, “Are you getting the results you want in life?” Silence, then “No.” 204 MAY I HAVE YOUR AT...

Ngày tải lên: 09/08/2014, 16:20

... 1 67 Home Depot, 96 Hope, 206–209 Humility, 15–19, 176 Humor, 53–54 Identity: distinguishing characteristics of, 183–184 significance of, 9–11 Image protection, 88 Imagination, 173 – 174 Imitation ... dealing with, 203 Features, as competitive factor, 37 38 Federal institutions, 1 67 Feedback loop, 80 Fein, Benjamin, 74 75 Firestone, 175 First impressions, 30–32 Fisher, Pete, 169– 170...

Ngày tải lên: 09/08/2014, 16:20