May i have your attention please phần 4 pps

... stories have to do with you? Think about them in the context of your work. How is your personal brand infused into your professional work? How is it helping you build your business— or is it hindering ... up to their spouse about a 76 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch03_56-81.qxd 11/22/ 04 11:02 AM Page 76 remembering those painful memories that hurt and...

Ngày tải lên: 09/08/2014, 16:20

... world is so full of brands that it is brand-saturated. It is like a dripping wet paper towel, soaked and drenched, but still sitting on 96 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch 04_ 82-102.qxd ... about anything that involved the military. It’s quite possible that they re- acted to the United States’ brand with suspicion, fear, or even hatred. 100 MAY I HAVE YOUR...

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... heard? Advertising versus Publicity Advertising is different than publicity and visibility. Publicity exposes your brand with visibility, and advertising promotes your brand. The goal of all three ... tell a little about their center to familiarize each other with their challenges and opportunities. As you 148 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch07_ 146 -159.qxd 1...

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... can work with it instead of diverting your attention to some temporary fix. Distinguishing Characteristics One of the biggest differences I advocate in today’s business world is to bring your whole ... truth was I had 202 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch10_196-210.qxd 11/22/ 04 11: 24 AM Page 202 Sustaining the Results You Get from Your Brand 195 Brand...

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... May I Have Your Attention, Please? Build a Better Business by Telling Your True Story Chris Hilicki John Wiley & Sons, Inc. ffirs.qxd 11/30/ 04 9 :49 PM Page iii Foreword I may still be discovering ... me. It might get me into business and create ix fbetw.qxd 11/30/ 04 9:50 PM Page ix ccc_hilicki_pt1_1-2.qxd 11/22/ 04 10:53 AM Page 2 More Praise for May I Have...

Ngày tải lên: 09/08/2014, 16:20

... are wired to make their decisions based on long-ingrained habits or price. My father insists that on his senior citizen income it’s all about price, and no brand is going to win his allegiance ... we realize it or not, everyone has a brand. 24 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch02_23-55.qxd 11/22/ 04 11:00 AM Page 24 22 MAY I HAVE YOUR ATTENTION, PLEASE...

Ngày tải lên: 09/08/2014, 16:20

... reportedly in discussions about the possibility of another big-screen feature film. Despite all of his unquestionable success in television, comedy, and publishing, he 40 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch02_23-55.qxd ... going? Building brand identities on a foundation of authentic experi- 36 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch02_23-55.qxd 1...

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... heard everywhere. Don’t hide your brand. Humility and visibility can coexist. Dalmatian Press snuck up on its competition by quietly building and improving its product line until we appeared in the market ... like them. They should tell them to 1 24 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch06_120- 145 .qxd 11/22/ 04 11:15 AM Page 1 24 that is going to set them apart is...

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... identifying through visualization—imagining and believing a set of behaviors and actions that get you the results you want. 180 MAY I HAVE YOUR ATTENTION, PLEASE? Brand Building Belief VIII I will ... rela- tionship with your business associates, your friends, and yourself. 1 64 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch08_160-181.qxd 11/22/ 04 11:20 AM Pa...

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... 206–209 Humility, 15–19, 176 Humor, 53– 54 Identity: distinguishing characteristics of, 183–1 84 significance of, 9–11 Image protection, 88 Imagination, 173–1 74 Imitation brands, 60–61, 149 , 177 Informational ... protection, 192–1 94 Brand reconciliation, 88–90 Brand relativity: advertising, 142 – 144 alignment, 125–128 creativity, 128–132 evaluation of, 120–125 misfits, 128 publicity, 1...

Ngày tải lên: 09/08/2014, 16:20