Convert - Designing Websites to Increase Traffic and Conversion Part 9 doc

... you how much farther it is possible to reach, and exactly how to do it for your own web site. Bad at Conversion When it comes to converting visitors into customers, again the traditional approach ... you need to get visitors to engage with your web site, and to continue to interact until they achieve what you want them to do. I encourage you to start at the begi...

Ngày tải lên: 29/05/2014, 15:02

... the trac to your web site. Part II gives you the techniques you need to get visitors to engage with your web site, and to continue to interact until they achieve what you want them to do. I ... responds to, and builds an ever-expanding network of content that continually reaches both wider and deeper to nd new customers. CREDITS PROJECT EDITOR Brian MacDonald TE...

Ngày tải lên: 27/06/2014, 08:20

... Canada ISBN: 97 8-0 -4 7 0-6 16 3 3-8 ISBN: 97 8 -1 -1 1 8-0 369 2 -1 (ebk) ISBN: 97 8 -1 -1 1 8-0 369 3-8 (ebk) ISBN: 97 8 -1 -1 1 8-0 369 4-5 (ebk) Manufactured in the United States of America 10 9 8 7 6 5 4 3 2 1 No part of this ... of Part I of this book will show you how much farther it is possible to reach, and exactly how to do it for your own web...

Ngày tải lên: 08/08/2014, 13:21

... factor. Before I explain how these factors are calculated, and how to make use of them, there is an initial step to take, which is to  gure out what terms you want to rank for. CHAPTER 2 ON-PAGE ... keydensity.com/keyword-density-checker-calculator). Figure 2- 1 0 shows the tool in action. Here, I have asked it to look at the home page of my ebook site ( www .savethepixel....

Ngày tải lên: 08/08/2014, 13:21

... range of prospects and guiding them to convert to customers. 60  ❘  CHAPTER 4: USING THE AWARENESS LADDER $ 4 3 2 1 0 $ 4 3 2 1 0 FIGURE 4-5   Bringing all your funnels together into a single model ... Some sites are in com- petitive markets, where they need to go head -to- head against established competi- tion. Others o er new solutions, for which they need to go out an...

Ngày tải lên: 08/08/2014, 13:21

... of the respective visitor, and furnished them with descriptive text, images, and links to the current lines, as shown in Figure 5-6 . FIGURE 5-6   Simple editorial-style landing pages for Muazo.co.uk I ... product, and to provide information that allows the prospect to compare the product with alternatives, positioning the benets and value for money. Group tests are a sim...

Ngày tải lên: 08/08/2014, 13:21

... factors tend to go hand-in-hand. Writing you-oriented copy requires step- ping into the visitor’s point of view, where features appear as benets. FIGURE 7-4   Rewriting this introduction to be ... 6: MAKING YOUR SITE SELL time by the total number of visitors. A simple way to reduce your CPV and to increase your EPV -to- CPV ratio is to drive more trac to the site. However...

Ngày tải lên: 08/08/2014, 13:21

... contrast around the logo (top-le) the main call to action (top-right), the dark navigation strip, the photograph at the bottom right, and the black-on-white heading at the top of the content area. ... is to get your visitors to the top of the Awareness Ladder. From whatever point they enter, your purpose is to get their attention and then to get them moving onward and upw...

Ngày tải lên: 08/08/2014, 13:21

... relationship is particularly important to strong-I and strong-S personality types. Add photos of real people: yourself or your team. Stock photos stand out a mile and lack credibility. One of our partners ... adjacent to a call to action, reinforces the reason to take the call to action, and even has a big fat arrow that points to the button to click. audio and Video t...

Ngày tải lên: 08/08/2014, 13:21

... now.” Appropriate Timing and Placement Sell online like you would in a face -to- face situation. You wouldn’t try to force some- one standing in front of you to commit to something she did not understand. You ... have to have just one call to action. Strong-D and strong-I types want enough to get excited about, so give them the big claims followed by an early call to action...

Ngày tải lên: 08/08/2014, 13:21

... approach is guar- anteed to bring you more trac, and should dramatically increase your conversion rates. Now that every page has one logical next step, it is easy to monitor conversion in detail. You ... accessible, and interesting), is properly branded, and that it contains embedded calls to action that link back to specic landing pages. A useful ebook can nd its wa...

Ngày tải lên: 08/08/2014, 13:21

... is massive and still growing at an incredible rate. You have more potential customers than you ever imagined, and now you have the tools to reach them, to connect with them, and to help them ...  people are actually looking for today, and gives you the means to keep discov- ering new markets. Multiplicity helps you turn your products and service into an ever-expanding...

Ngày tải lên: 08/08/2014, 13:21

Ngày tải lên: 11/08/2014, 09:21

... failed to report Anxiety Disorders: An Introduction to Clinical Management and Research. Edited by E. J. L. Griez, C. Faravelli, D. Nutt and J. Zohar. â 2001 John Wiley & Sons, Ltd. Anxiety Disorders. ... and Carlier, 1992; Kinzie and Goetz, 19 96) . The Anxiety Disorders: An Introduction to Clinical Management and Research. Edited by E. J. L. Gr...

Ngày tải lên: 12/08/2014, 00:22

... and to be related to intrusion. Arousal and avoidance were related to emotionally meaningful words and correlated independently to P300 amplitude, suggesting that avoidance and arousal have another ... regions) Anxiety Disorders: An Introduction to Clinical Management and Research. Edited by E. J. L. Griez, C. Faravelli, D. Nutt and J. Zohar. â 2001 John Wile...

Ngày tải lên: 12/08/2014, 00:22