predictably irrational the hidden forces that shape our decisions phần 10 pot

... many of the participants and research assistants were MIT students. The results of the experiments highlight their (as well as our own) irrationali- ties, and sometimes poke fun at them, but ... 99, 100 -102 , 107 sexual, decision making under, 89 -102 , 106 -8 list of collaborators 253 For some odd reason, what really gets her going is any re- search question that i...

Ngày tải lên: 07/08/2014, 19:22

... original decisions were wise? Is that how we chose our careers, our spouses, the clothes we wear, and the way we style our hair? Were they smart decisions in the first place? Or were they partially ... half the students to write down whether, hypo- thetically, they would be willing to pay me $10 for a 10- minute poetry recitation. I asked the other half to writ...

Ngày tải lên: 07/08/2014, 19:22

... better decisions. Predictably Irrational will change the way we interact with the world—one small decision at a time. 0208 predictably irrational The Hidden Forces That Shape Our Decisions ... Chairman and CEO, The Charles Schwab Corporation introduction My further observation is that we are not only irrational, but predictably irrational that our...

Ngày tải lên: 07/08/2014, 19:22

... with), so that house goes on the sidelines. But we do know that one of the colonials is better than the other one. That is, the colo- nial with the good roof is better than the one with the bad ... asked them to pair the 30 photographs of men and the 30 of women by physical attractiveness (matching the men with other men, and the women with other women). That...

Ngày tải lên: 07/08/2014, 19:22

... arousal." The ad noted that the experimental sessions would demand about an hour of the participants' time, that the participants would be paid $10 per session, and that the experiments ... dinner, your mother-in-law will remember the incident for years to come. And if you've ever offered a potential romantic partner the chance to cut to the chase,...

Ngày tải lên: 07/08/2014, 19:22

... looked at the numbers, it was clear that the magnitude of underprediction by the participants was substantial. Across the board, they revealed in their un- aroused state that they themselves ... reading any of them until the end of the semester, there would be no particular advantage in terms of grades for doing so. In other words, the ball was in their court. Would they...

Ngày tải lên: 07/08/2014, 19:22

... to- gether in Boston—they would spend their weekends catch- ing up on work rather than enjoying each other. But once the arrangement changed, and they knew that they had only the weekends together, ... across the Yangtze River to attack the army of the Qin (Ch'in) dynasty. Pausing on the banks of the river for the night, his troops awakened in the morning to find...

Ngày tải lên: 07/08/2014, 19:22

... to the experimenter. They were our control group. The other participants wrote down on another sheet the number of questions they solved correctly, and then disposed of the originals. These ... about the second group? They too answered the questions. But this time, when they transferred their answers to the bubble sheet, they could see the correct answers. Would the...

Ngày tải lên: 07/08/2014, 19:22

... us. The point is that our visual and decision environments are filtered to us courtesy of our eyes, our ears, our senses of smell and touch, and the master of it all, our brain. By the time ... show that they had a mind of their own and weren't trying to copy the others—and so they chose a differ- ent beer, one that they may not have initially wanted, but one...

Ngày tải lên: 07/08/2014, 19:22

... fundamentally different from these other materials because they can be hammered into shape: they flow, they are malleable. Not only that, they get stronger when you hit them; you can harden a blade ... pattern. The bonds between the atoms hold them in place and also give the crystals their strength. A razor gets blunt because the many collisions with hairs that it encounters force...

Ngày tải lên: 20/07/2014, 20:55