predictably irrational the hidden forces that shape our decisions phần 9 ppt

... us. The point is that our visual and decision environments are filtered to us courtesy of our eyes, our ears, our senses of smell and touch, and the master of it all, our brain. By the time ... show that they had a mind of their own and weren't trying to copy the others—and so they chose a differ- ent beer, one that they may not have initially wanted, but one...

Ngày tải lên: 07/08/2014, 19:22

... to- gether in Boston—they would spend their weekends catch- ing up on work rather than enjoying each other. But once the arrangement changed, and they knew that they had only the weekends together, ... across the Yangtze River to attack the army of the Qin (Ch'in) dynasty. Pausing on the banks of the river for the night, his troops awakened in the morning to find...

Ngày tải lên: 07/08/2014, 19:22

... to the experimenter. They were our control group. The other participants wrote down on another sheet the number of questions they solved correctly, and then disposed of the originals. These ... in the till, who 196 the context of our character, part i 199 room. The proctor looked at the number of questions they claimed to have answered correctly (the summ...

Ngày tải lên: 07/08/2014, 19:22

... better decisions. Predictably Irrational will change the way we interact with the world—one small decision at a time. 0208 predictably irrational The Hidden Forces That Shape Our Decisions ... Chairman and CEO, The Charles Schwab Corporation introduction My further observation is that we are not only irrational, but predictably irrational that our...

Ngày tải lên: 07/08/2014, 19:22

... with), so that house goes on the sidelines. But we do know that one of the colonials is better than the other one. That is, the colo- nial with the good roof is better than the one with the bad ... asked them to pair the 30 photographs of men and the 30 of women by physical attractiveness (matching the men with other men, and the women with other women). That...

Ngày tải lên: 07/08/2014, 19:22

... original decisions were wise? Is that how we chose our careers, our spouses, the clothes we wear, and the way we style our hair? Were they smart decisions in the first place? Or were they partially ... it be that we made arbitrary decisions at some point in the past (like the goslings that adopted Lorenz as their parent) and have built our lives on them e...

Ngày tải lên: 07/08/2014, 19:22

... arousal." The ad noted that the experimental sessions would demand about an hour of the participants' time, that the participants would be paid $10 per session, and that the experiments ... got the 50-cent Snickers bar, and in fact the effort they invested was the same as when they got a payment of 50 cents. They reacted to the explicitly priced gift i...

Ngày tải lên: 07/08/2014, 19:22

... than) they had predicted in the cold state. Simi- larly, in the set of questions about using condoms, and despite the warnings that had been hammered into them over the 96 predictably irrational ... looked at the numbers, it was clear that the magnitude of underprediction by the participants was substantial. Across the board, they revealed in their un- aroused stat...

Ngày tải lên: 07/08/2014, 19:22

... ( 198 4), 5 49- 557. Alan Fiske, " ;The Four Elementary Forms of Sociality: Framework for a Unified Theory of Social Relations," Psy- chological Review ( 199 2). Pankaj Aggarwal, " ;The ... 45-46 arousal, 89- 105 painkillers during childbirth and, 103-4 safe driving and, 102-3 safe sex and, 89, 95 , 96 -97 , 99 , 100-102, 107 sexual, decision making under, 8...

Ngày tải lên: 07/08/2014, 19:22

... December 4, 193 9. My father was nine years old at the time, and in the photo he appears oblivious to the danger of his situation. The Germans invaded in May 194 0. It is hard to overestimate the effect ... pattern. The bonds between the atoms hold them in place and also give the crystals their strength. A razor gets blunt because the many collisions with hairs that it enc...

Ngày tải lên: 20/07/2014, 20:55