predictably irrational the hidden forces that shape our decisions phần 6 pptx

... to- gether in Boston—they would spend their weekends catch- ing up on work rather than enjoying each other. But once the arrangement changed, and they knew that they had only the weekends together, ... across the Yangtze River to attack the army of the Qin (Ch'in) dynasty. Pausing on the banks of the river for the night, his troops awakened in the morning to find...

Ngày tải lên: 07/08/2014, 19:22

... to the experimenter. They were our control group. The other participants wrote down on another sheet the number of questions they solved correctly, and then disposed of the originals. These ... 3.05 5.82 5. 06 4.28 6. 36 5.19 4.57 2 06 predictably irrational When the students could shred both their papers, dip their hand into the money jar, and walk away, ev...

Ngày tải lên: 07/08/2014, 19:22

... better decisions. Predictably Irrational will change the way we interact with the world—one small decision at a time. 0208 predictably irrational The Hidden Forces That Shape Our Decisions ... Chairman and CEO, The Charles Schwab Corporation introduction My further observation is that we are not only irrational, but predictably irrational that our...

Ngày tải lên: 07/08/2014, 19:22

... with), so that house goes on the sidelines. But we do know that one of the colonials is better than the other one. That is, the colo- nial with the good roof is better than the one with the bad ... asked them to pair the 30 photographs of men and the 30 of women by physical attractiveness (matching the men with other men, and the women with other women). That...

Ngày tải lên: 07/08/2014, 19:22

... original decisions were wise? Is that how we chose our careers, our spouses, the clothes we wear, and the way we style our hair? Were they smart decisions in the first place? Or were they partially ... it be that we made arbitrary decisions at some point in the past (like the goslings that adopted Lorenz as their parent) and have built our lives on them e...

Ngày tải lên: 07/08/2014, 19:22

... arousal." The ad noted that the experimental sessions would demand about an hour of the participants' time, that the participants would be paid $10 per session, and that the experiments ... got the 50-cent Snickers bar, and in fact the effort they invested was the same as when they got a payment of 50 cents. They reacted to the explicitly priced gift i...

Ngày tải lên: 07/08/2014, 19:22

... looked at the numbers, it was clear that the magnitude of underprediction by the participants was substantial. Across the board, they revealed in their un- aroused state that they themselves ... reading any of them until the end of the semester, there would be no particular advantage in terms of grades for doing so. In other words, the ball was in their court. Would they...

Ngày tải lên: 07/08/2014, 19:22

... us. The point is that our visual and decision environments are filtered to us courtesy of our eyes, our ears, our senses of smell and touch, and the master of it all, our brain. By the time ... show that they had a mind of their own and weren't trying to copy the others—and so they chose a differ- ent beer, one that they may not have initially wanted, but one...

Ngày tải lên: 07/08/2014, 19:22

... beer experiments and, 157-59, 161 -62 , 163 -64 ,172 brand associations of Coke and Pepsi and, 166 -68 272 bibliography and additional readingss Chapter 4: The Cost of Social Norms BASED ... many of the participants and research assistants were MIT students. The results of the experiments highlight their (as well as our own) irrationali- ties, and sometimes poke fun...

Ngày tải lên: 07/08/2014, 19:22

... fundamentally different from these other materials because they can be hammered into shape: they flow, they are malleable. Not only that, they get stronger when you hit them; you can harden a blade ... pattern. The bonds between the atoms hold them in place and also give the crystals their strength. A razor gets blunt because the many collisions with hairs that it encounters force...

Ngày tải lên: 20/07/2014, 20:55