predictably irrational the hidden forces that shape our decisions phần 4 docx

... arousal." The ad noted that the experimental sessions would demand about an hour of the participants' time, that the participants would be paid $10 per session, and that the experiments ... got the 50-cent Snickers bar, and in fact the effort they invested was the same as when they got a payment of 50 cents. They reacted to the explicitly priced gift i...

Ngày tải lên: 07/08/2014, 19:22

... better decisions. Predictably Irrational will change the way we interact with the world—one small decision at a time. 0208 predictably irrational The Hidden Forces That Shape Our Decisions ... Chairman and CEO, The Charles Schwab Corporation introduction My further observation is that we are not only irrational, but predictably irrational that our...

Ngày tải lên: 07/08/2014, 19:22

... with), so that house goes on the sidelines. But we do know that one of the colonials is better than the other one. That is, the colo- nial with the good roof is better than the one with the bad ... asked them to pair the 30 photographs of men and the 30 of women by physical attractiveness (matching the men with other men, and the women with other women). That...

Ngày tải lên: 07/08/2014, 19:22

... in the past (like the goslings that adopted Lorenz as their parent) and have built our lives on them ever since, assuming that the original decisions were wise? Is that how we chose our ... saying only that we should question our decisions. 44 the fallacy of supply and demand 41 any further, let go your hand from my shoulders, Put me down and dep...

Ngày tải lên: 07/08/2014, 19:22

... looked at the numbers, it was clear that the magnitude of underprediction by the participants was substantial. Across the board, they revealed in their un- aroused state that they themselves ... reading any of them until the end of the semester, there would be no particular advantage in terms of grades for doing so. In other words, the ball was in their court. Would they...

Ngày tải lên: 07/08/2014, 19:22

... to- gether in Boston—they would spend their weekends catch- ing up on work rather than enjoying each other. But once the arrangement changed, and they knew that they had only the weekends together, ... in the range of four cents. Forget it. He hurried back to the green door (the room pay- 144 the high price of ownership 135 The third quirk is that we assume other peop...

Ngày tải lên: 07/08/2014, 19:22

... to the experimenter. They were our control group. The other participants wrote down on another sheet the number of questions they solved correctly, and then disposed of the originals. These ... about the second group? They too answered the questions. But this time, when they transferred their answers to the bubble sheet, they could see the correct answers. Would the...

Ngày tải lên: 07/08/2014, 19:22

... us. The point is that our visual and decision environments are filtered to us courtesy of our eyes, our ears, our senses of smell and touch, and the master of it all, our brain. By the time ... limited by the quality and accuracy of these tools. 243 predictably irrational person to order beer in the group that made its decisions out loud was de facto in...

Ngày tải lên: 07/08/2014, 19:22

... 141 -42 consciously closing, 150-51 "door game" and, 143 -48 downside of, 140 important, vanishing of, 149 romantic relationships and, 142 , 148 , 150 sale prices and, 148 -49 ... 25, 34, 43 life decisions and, 43 -45 prices and, 25-36, 45 -47 Starbucks and, 37-39 supply and demand and, 45 -46 switching from old to new anchors and,31-36 translati...

Ngày tải lên: 07/08/2014, 19:22

... fundamentally different from these other materials because they can be hammered into shape: they flow, they are malleable. Not only that, they get stronger when you hit them; you can harden a blade ... pattern. The bonds between the atoms hold them in place and also give the crystals their strength. A razor gets blunt because the many collisions with hairs that it encounters force...

Ngày tải lên: 20/07/2014, 20:55