predictably irrational the hidden forces that shape our decisions phần 2 pps

... trackball $8.64 $11. 82 $13.45 $21 .18 $26 .18 0. 42 Cordless keyboard $16.09 $26 . 82 $29 .27 $34.55 $55.64 0. 52 Design book $ 12. 82 $16.18 $15. 82 $19 .27 $30.00 0. 32 Neuhaus chocolates ... with), so that house goes on the sidelines. But we do know that one of the colonials is better than the other one. That is, the colo- nial with the good r...

Ngày tải lên: 07/08/2014, 19:22

... looked at the numbers, it was clear that the magnitude of underprediction by the participants was substantial. Across the board, they revealed in their un- aroused state that they themselves ... reading any of them until the end of the semester, there would be no particular advantage in terms of grades for doing so. In other words, the ball was in their court. Would they...

Ngày tải lên: 07/08/2014, 19:22

... better decisions. Predictably Irrational will change the way we interact with the world—one small decision at a time. 020 8 predictably irrational The Hidden Forces That Shape Our Decisions ... introduction My further observation is that we are not only irrational, but predictably irrational that our irrationality happens the same way, again and...

Ngày tải lên: 07/08/2014, 19:22

... original decisions were wise? Is that how we chose our careers, our spouses, the clothes we wear, and the way we style our hair? Were they smart decisions in the first place? Or were they partially ... economic theory, we base these decisions on our fundamental values our likes and dislikes. But what are the main lessons from these experiments about our liv...

Ngày tải lên: 07/08/2014, 19:22

... arousal." The ad noted that the experimental sessions would demand about an hour of the participants' time, that the participants would be paid $10 per session, and that the experiments ... got the 50-cent Snickers bar, and in fact the effort they invested was the same as when they got a payment of 50 cents. They reacted to the explicitly priced gift i...

Ngày tải lên: 07/08/2014, 19:22

... to- gether in Boston—they would spend their weekends catch- ing up on work rather than enjoying each other. But once the arrangement changed, and they knew that they had only the weekends together, ... across the Yangtze River to attack the army of the Qin (Ch'in) dynasty. Pausing on the banks of the river for the night, his troops awakened in the morning to find...

Ngày tải lên: 07/08/2014, 19:22

... take you? 1.69 1. 82 2.91 4.67 4.81 3.05 5. 82 5.06 4 .28 6.36 5.19 4.57 20 6 predictably irrational When the students could shred both their papers, dip their hand into the money jar, and ... but about the same as the participants in the second group (the group that did not shred their worksheets). 20 0 predictably irrational What happened when we gave...

Ngày tải lên: 07/08/2014, 19:22

... suspect that people doing business with the United States generally feel they can get a fair deal. But the fact of the mat- ter is that the United States ranked fourteenth in 20 00, before the ... us. The point is that our visual and decision environments are filtered to us courtesy of our eyes, our ears, our senses of smell and touch, and the master of it...

Ngày tải lên: 07/08/2014, 19:22

... of, 21 9, 22 2, 22 4, 22 5 -27 , 22 9 risk of being caught and, 20 1, 20 4 small acts of, 197, 20 4, 21 7-18, 22 7 -28 standard-issue criminal activities and,195, 196-97 wardrobing and, 196, 22 3 ... 198 -20 2 extreme cheating and, 22 1 -22 honor code statements and, 21 2-13 moral benchmarks and, 20 6-8, 21 3 with nonmonetary currency rather than cash ,21...

Ngày tải lên: 07/08/2014, 19:22

... RGB is not the same, though it is born of the same theory. The difference between one color space and the next is the gamut of colors that the color space covers. In other words, the numbers ... ■ 29 4456c 02. qxd 3/1/06 3:04 PM Page 29 12. Click the Next button. The screen that appears (Figure 2. 12) will enable you to select a white point for output. This selecti...

Ngày tải lên: 09/08/2014, 12:21