CHAPTER 2-customer behavior pdf

... different behaviors in different situations. Consensus: response is the same as others to same situation. Consistency: responds in the same way over time. Attribution Theory When individuals observe behavior, ... attitudes, motivation, and behaviors of individuals and cultures.  Influence our perception of the world around us.  Represent interpretations of “right” and “wrong.”  Imply that...

Ngày tải lên: 04/04/2014, 07:21

... search PART 2: CUSTOMER BEHAVIOR (chapter 5+6) INTERNAL SEARCH • Customers get information from “personal experience” in the past. satisfied Unsatisfied Postpurchase behavior B β @ ≥ ¥ * A 9 Slide ... phase bringing with it identifiable purchasing behaviors. Family Life Cycle Motivation • Motivation is the energizing force that stimulates behavior to satisfy a need Perceived risk N...

Ngày tải lên: 06/08/2014, 10:20

... process). 184 Chapter 4 4.11 Miscellaneous aspects of aqueous-organic biphasic hydroformylation 4.11.1 Interphase engineering using “promoter ligands” It is discussed briefly in Chapter 2, that ... primary amines (up to 90 %) could be achieved, while in an excess of olefin the corresponding 180 Chapter 4 acids prepared this way can be reacted further to produce (Scheme 4.13). Industrial...

Ngày tải lên: 13/12/2013, 14:15

... Chapter 5 Carbonylation 5.1 Introduction Carbonylation is one of the most important reactions leading ... carbonylated under mild conditions (Scheme 5.6) using as base [24]. The same does not hold 202 Chapter 5 As can be seen from the table the reactions are rather slow, with the exception of the ... [1,19-22] (Scheme 5.3). The main characteristics of these processes are summarized in Tab...

Ngày tải lên: 13/12/2013, 14:15

... . The autohandler implements general behavior for all components, such as the content of headers and footers. Individual components implement specific behavior, such as the body text of the ... ways to get the job done. One of the greatest features of Mason is that components can inherit behavior from other components, much like classes and objects in an object-oriented hierarchy. 1...

Ngày tải lên: 14/12/2013, 12:15

... Walker ptg Contents at a Glance Chapter 1 Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Chapter 2 Basics of Bond Investments . . . . . . . . . . . . . . . . . 7 Chapter 3 Risks of ... . . . . 81 Chapter 8 Municipal Bonds—Keep the Taxman at Bay. . . 93 Chapter 9 Preferred Stocks—Obtain Higher Yields Than You Can with Corporate Bonds . . . . . . . . . . ....

Ngày tải lên: 23/12/2013, 13:15

... will depend on the size of the loan. Small commercial The goal of this chapter is: To Help You Get the Best Loan Terms Possible CHAPTER 7 How to Maximize Your Financing people to access buildings

Ngày tải lên: 24/12/2013, 11:16

... earlier chapters. Your long-range goal might be “I want to retire by the age of 58 and be independently wealthy,” or “When my CHAPTER 9 How to Build Effective Contacts The goals of this chapter ... desperately the pro- ducer of the program and the originator of the techniques shown need to read this chapter. The goal, as best I could ascertain according to the hype of the program, was: “...

Ngày tải lên: 24/12/2013, 11:16

... Stock Photos CHAPTER Cash Flow Estimation and Risk Analysis 46 12 CHAPTER 12 ■ CASH FLOW ESTIMATION AND RISK ANALYSIS 548 The basic principles of capital budgeting were covered in Chapter 11. ... demonstrates a basic truth —

Ngày tải lên: 20/01/2014, 18:20

Ngày tải lên: 21/01/2014, 17:20