101 Marketing Strategies Phần 4 docx

... deeper level. 101 Marketing Strategies 90 Waugh 08 2 /4/ 04 10:37 PM Page 90 95 CHAPTER NINE Building Like and Trust 41 Creating a Brand Stimulates Trust 42 Like Me, Like My Team 43 Table Manners ... want more in the future. In the end, isn’t this what we want, too? 101 Marketing Strategies 94 Waugh 08 2 /4/ 04 10:37 PM Page 94 38 Active Listening A ctive listening means sh...

Ngày tải lên: 05/08/2014, 13:20

... questionnaire. 101 Marketing Strategies 242 Waugh 20 2 /4/ 04 10: 34 PM Page 242 budget clients, 171–173 and charitable contributions, 1 04, 105 discounting, 1 04, 105, 171–173, 244 fee approaches, ... Existing • Niches • New Marketing Tools • Brochures • Materials • Testimonials • Trade shows • Newsletters 101 Marketing Strategies 244 Waugh 21 apps 2 /4/ 04 10: 34 PM Pa...

Ngày tải lên: 05/08/2014, 13:20

Ngày tải lên: 05/08/2014, 13:20

... nurture your prospects with every question. 101 Marketing Strategies 34 Waugh 03 2 /4/ 04 10:32 PM Page 34 7 Turning Prospects into Clients G ood marketing programs create many prospects. But ... relationships will enable you to be confident with prospects. 101 Marketing Strategies 20 Waugh 02 3/22/ 04 10 :43 AM Page 20 4 Motivating Employees for Marketing D o you want b...

Ngày tải lên: 05/08/2014, 13:20

... person left a message on my system at 11 P.M. 101 Marketing Strategies 44 Waugh 04 2 /4/ 04 10:33 PM Page 44 Waugh 05 2 /4/ 04 10:38 PM Page 50 Waugh 05 2 /4/ 04 10:38 PM Page 60 Conclusion Being informed ... decision process will be more difficult for you to influence. 101 Marketing Strategies 54 Waugh 05 2 /4/ 04 10:38 PM Page 54 Waugh 06 2/5/ 04 4:11 AM Page 62 .....

Ngày tải lên: 05/08/2014, 13:20

... Let’s cover a few of the basics for a successful power lunch. 101 Marketing Strategies 100 Waugh 09 2 /4/ 04 10:37 PM Page 100 Waugh 10 3/22/ 04 10 :44 AM Page 108 Stop Discounting Your Fees Rather than discounting ... proposal in which they have no interest. They just wait and say no. 101 Marketing Strategies 1 24 Waugh 11 2 /4/ 04 10:36 PM Page 1 24 47 Tell a Story, Draw a...

Ngày tải lên: 05/08/2014, 13:20

... can do for prospects. 101 Marketing Strategies 144 Waugh 12 2 /4/ 04 10:36 PM Page 144 a person’s will or her tax return with a fresh set of eyes or for a second opinion. 4. Be alert for communicating ... with these two types and you will be successful. 101 Marketing Strategies 128 Waugh 11 2 /4/ 04 10:36 PM Page 128 Waugh 12 2 /4/ 04 10:36 PM Page 1 34 54 Two Types Of Obj...

Ngày tải lên: 05/08/2014, 13:20

... internal client service this year as the basis for great external service. 101 Marketing Strategies 1 64 Waugh 14 2 /4/ 04 10:36 PM Page 1 64 ... the sons and daughters of your client’s owners. 101 Marketing Strategies 170 Waugh 14 2 /4/ 04 10:36 PM Page 170 175 CHAPTER FIFTEEN Building Profits 74 A Client Business Review 75 Market Pricing ... Clients and Prospects Waugh 1...

Ngày tải lên: 05/08/2014, 13:20

... your code of professional conduct regarding independence. 101 Marketing Strategies 210 Waugh 18 2 /4/ 04 10: 34 PM Page 210 Waugh 17 2 /4/ 04 10:35 PM Page 192 pects of the like-kind exchange technique. ... formula to set up a system that works for you. 101 Marketing Strategies 196 Waugh 17 2 /4/ 04 10:35 PM Page 196 Waugh 16 2 /4/ 04 10:35 PM Page 1 84 Time Builds Relations...

Ngày tải lên: 05/08/2014, 13:20

... you, “I’d like to help you succeed in this business.” 101 Marketing Strategies 2 34 Waugh 20 2 /4/ 04 10: 34 PM Page 2 34 Waugh 20 2 /4/ 04 10: 34 PM Page 230 heard some complain to their clients about ... associates can be a major motivator to them. 101 Marketing Strategies 2 24 Waugh 19 2 /4/ 04 10: 34 PM Page 2 24 you say that your service will save $40 0,000 in taxes...

Ngày tải lên: 05/08/2014, 13:20