101 Marketing Strategies Phần 4 docx
101 Marketing Strategies Phần 4 docx
... deeper
level.
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CHAPTER
NINE
Building Like
and Trust
41 Creating a Brand Stimulates Trust
42 Like Me, Like My Team
43 Table Manners ... want more in the
future. In the end, isn’t this what we want, too?
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38
Active Listening
A
ctive listening means sh...
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... questionnaire.
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budget clients, 171–173
and charitable contributions, 1 04, 105
discounting, 1 04, 105, 171–173, 244
fee approaches, ... Existing
• Niches
• New
Marketing Tools
• Brochures
• Materials
• Testimonials
• Trade shows
• Newsletters
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Waugh 21 apps 2 /4/ 04 10: 34 PM Pa...
101 Marketing Strategies Phần 2 potx
... nurture your prospects with every question.
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7
Turning Prospects into Clients
G
ood marketing programs create many prospects. But ... relationships will
enable you to be confident with prospects.
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4
Motivating Employees for
Marketing
D
o you want b...
101 Marketing Strategies Phần 3 doc
... person left a message on my system at 11
P.M.
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Conclusion
Being informed ... decision
process will be more difficult for you to influence.
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.....
101 Marketing Strategies Phần 5 pptx
... Let’s
cover a few of the basics for a successful power lunch.
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Stop Discounting Your Fees
Rather than discounting ... proposal in which they have no interest.
They just wait and say no.
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47
Tell a Story, Draw a...
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... can do for prospects.
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a person’s will or her tax return with a fresh set of eyes or
for a second opinion.
4. Be alert for communicating ... with these two types and you will be successful.
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54
Two Types Of Obj...
101 Marketing Strategies Phần 7 pps
... internal
client service this year as the basis for great external service.
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... the sons and daughters of your
client’s owners.
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CHAPTER
FIFTEEN
Building Profits
74 A Client Business Review
75 Market Pricing ... Clients and Prospects
Waugh 1...
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... your code of professional conduct regarding
independence.
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pects of the like-kind exchange technique. ... formula to set up a system
that works for you.
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Time Builds Relations...
101 Marketing Strategies Phần 9 pdf
... you, “I’d like to help
you succeed in this business.”
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heard some complain to their clients about ... associates can be a major motivator to
them.
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you say that your service will save $40 0,000 in taxes...