101 Marketing Strategies Phần 1 pot
101 Marketing Strategies Phần 2 potx
... sample marketing plan items. 10 1 Marketing Strategies 8 Waugh 01 2/4/04 10 : 31 PM Page 8 29 CHAPTER THREE Qualifying 13 Big Hat, No Cattle 14 NEAD-PAY 15 Too Busy to Grow? 16 Use the “David Letterman” ... promising the outside date, not the earliest. Then deliver earlier. 10 1 Marketing Strategies 12 Waugh 01 2/4/04 10 : 31 PM Page 12 12 Tip Clubs A ny time yo...
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101 Marketing Strategies Phần 6 pot
... with these two types and you will be successful. 10 1 Marketing Strategies 12 8 Waugh 11 2/4/04 10 :36 PM Page 12 8 Waugh 12 2/4/04 10 :36 PM Page 13 4 54 Two Types Of Objections W hen the prospect ... can help keep your price—and your re- ceivables—where they belong. 10 1 Marketing Strategies 13 2 Waugh 11 2/4/04 10 :36 PM Page 13 2 to make the decision. You will rar...
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101 Marketing Strategies Phần 3 doc
... at 555 -12 12 and lets get together and see if you can benefit too.” Your prospect will hear the voice mail the next morning and will think, “This person left a message on my system at 11 P.M. 10 1 Marketing ... decision process will be more difficult for you to influence. 10 1 Marketing Strategies 54 Waugh 05 2/4/04 10 :38 PM Page 54 Waugh 06 2/5/04 4 :11 AM Page 62 ... dis-...
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101 Marketing Strategies Phần 4 docx
... team understands how the prospect makes money and what the key ingredients 10 1 Marketing Strategies 70 Waugh 06 2/5/04 4 :11 AM Page 70 attention and eye contact is perceived as ignoring. And, ignor- ing ... encourage the client to talk at a deeper level. 10 1 Marketing Strategies 90 Waugh 08 2/4/04 10 :37 PM Page 90 95 CHAPTER NINE Building Like and Trust 41 Creating a Bran...
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101 Marketing Strategies Phần 5 pptx
... few of the basics for a successful power lunch. 10 1 Marketing Strategies 10 0 Waugh 09 2/4/04 10 :37 PM Page 10 0 Waugh 10 3/22/04 10 :44 AM Page 10 8 Stop Discounting Your Fees Rather than discounting ... that your sales aids support the points you make, not replace you. 10 1 Marketing Strategies 11 0 Waugh 10 3/22/04 10 :44 AM Page 11 0 reading. She tells you that o...
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101 Marketing Strategies Phần 7 pps
... information. 10 1 Marketing Strategies 16 8 Waugh 14 2/4/04 10 :36 PM Page 16 8 The payback on the CBR program is consistently 5 :1, whereas that with the new client sales program is about 2 :1. In almost ... outline of a good lost proposal evalua- tion tool. 10 1 Marketing Strategies 15 6 Waugh 13 2/4/04 10 :36 PM Page 15 6 74 A Client Business Review A key marketing...
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101 Marketing Strategies Phần 8 ppsx
... code of professional conduct regarding independence. 10 1 Marketing Strategies 210 Waugh 18 2/4/04 10 :34 PM Page 210 Waugh 17 2/4/04 10 :35 PM Page 19 2 pects of the like-kind exchange technique. Why ... this formula to set up a system that works for you. 10 1 Marketing Strategies 19 6 Waugh 17 2/4/04 10 :35 PM Page 19 6 Waugh 16 2/4/04 10 :35 PM Page 18 4 Time Bu...
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101 Marketing Strategies Phần 9 pdf
... vision. 10 1 Marketing Strategies 222 Waugh 19 2/4/04 10 :34 PM Page 222 years, building 12 referral sources is hard. Inch by inch, anything is a cinch. Yard by yard, anything is hard. 10 1 Strategic ... in alignment with the firm’s vision and mission. 10 1 Marketing Strategies 212 Waugh 18 2/4/04 10 :34 PM Page 212 aren’t present. We work with many marketing directo...
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101 Marketing Strategies Phần 10 docx
... questionnaire. 10 1 Marketing Strategies 242 Waugh 20 2/4/04 10 :34 PM Page 242 budget clients, 17 1 17 3 and charitable contributions, 10 4, 10 5 discounting, 10 4, 10 5, 17 1 17 3, 244 fee approaches, 17 9, 18 0 fixed-price ... with, 10 4 10 6 Novak Marketing, 13 5 Objections, 12 3, 12 4 answering, techniques for, 12 9, 13 0 false objections, 12 7 12 8 invalid object...
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