Marketing Communications - Chapter 7 doc

... 6 $3 .78 2 7. 756 11. 276 0 17. 239 13.894 7. 185 0 $6 .73 2 10.096 0 15.015 16.691 18.904 0 -$1.149 -1 .73 9 -1.331 -2.824 -3.330 -2.4 57 -$3 .78 2 -12.6 87 -18. 970 -10.205 -30.268 -32. 477 22.428 ... -$200,000 -251,250 -404,000 -5 27, 852 -642 ,72 6 -79 9 ,73 4 -77 2,800 -683,430 -4 47, 501 -3 97, 442 -348,965 - 270 ,438 -4 37, 420 0 0 -$6,183,558 0 $225,000 360,000...

Ngày tải lên: 14/12/2013, 12:15

... PV(C 0 ) = -$120,000 PV(C 1 ) = $25,629 / (1 .1 97) = $21,411 PV(C 2 ) = $26,355 / (1 .1 97) 2 = $18,394 PV(C 3 ) = $ 27, 098 / (1 .1 97) 3 = $15,800 PV(C 4 ) = $ 27, 859 / (1 .1 97) 4 = $13, 570 ... $13, 570 PV(C 5 ) = $28,638 / (1 .1 97) 5 = $11,654 PV(C 6 ) = $29,432 / (1 .1 97) 6 = $10,006 PV(C 7 ) = $30,242 / (1 .1 97) 7 = $8,589 NPV = PV(C 0...

Ngày tải lên: 17/12/2013, 09:15

... a project is not able to produce everything that is needed to complete the project. When this occurs the project manager becomes the 9618$$ $CH7 09-06-02 14:59:48 PS 190 Preparing for the Project ... product. In all cases the products 9618$$ $CH7 09-06-02 14:59:46 PS 194 Preparing for the Project Management Professional Certification Exam client of another project manager, and...

Ngày tải lên: 24/12/2013, 12:16

... THE ADVENTURES OF TOM SAWYER CHAPTER 7 THE harder Tom tried to fasten his mind on his book, the more his ideas wandered. ... stirring. It was the sleepiest of sleepy days. The drowsing murmur of the five and twenty studying scholars soothed the soul like the spell that is in the murmur of bees. Away off in the flaming sunshine, ... you?" thankfully to travel...

Ngày tải lên: 24/12/2013, 14:16

... 36 million miles 3,100 miles Venus 67 million miles 7, 700 miles Earth 93 million miles 7, 920 miles Mars 141 million miles 4,200 miles ✦ ✦ ✦ 74 Part II ✦ JavaScript Tutorial for all other cases, ... thereafter in the page’s scripts. 83 Chapter 7 ✦ Programming Fundamentals, Part II Document objects in arrays If you look at the document object portion of the JavaScript Object Ro...

Ngày tải lên: 24/01/2014, 09:20

... differences between consumer and industrial marketing. and industrial marketing.   Market segmentation for marketing to Market segmentation for marketing to organizations. organizations.   Understanding ... another organization, it is called is called organizational marketing, organizational marketing, industrial marketing, industrial marketing, and since the and si...

Ngày tải lên: 27/01/2014, 02:20

... the marketing mix the marketing mix Core Strategy Core Strategy 2 - 28 Marketing Strategy Marketing Strategy   Marketing Mix Marketing Mix – – Implementation Implementation of the marketing ... Figure 2.2 2 - 1 Chapter Chapter 2 2 A Strategic A Strategic Marketing Marketing Framework Framework 2 - 37 Product Life Cycle Product Life Cycle Marketing Strategi...

Ngày tải lên: 27/01/2014, 02:20

... Supervision. 67 (The FDIC=s Role as Receiver) CHAPTER 7 – THE FDIC’S ROLE AS RECEIVER Before the creation of the Federal Deposit Insurance Corporation (FDIC), the Office of the Comptroller of the Currency ... through 75 (The FDIC=s Role as Receiver) back” of assets to the receiver by the assuming institution, and (3) the valuation of assets sol...

Ngày tải lên: 22/03/2014, 21:20

... 483). 138 Quantitative models in marketing research standard Linear Regression model y i ẳ X i ỵ" i with " i $ N0; 1ị, where X i contains K ỵ 1 explanatory variables including an intercept. ... procedure can be found in Puhani (2000). 134 Quantitative models in marketing research donation behavior may be explained by the age and income of the indivi- dual....

Ngày tải lên: 06/07/2014, 05:20

... reserved. 20 4 Introduction Introduction On-Premise Business Signage Out-of-Home Advertisements Point-of-Purchase (P-O-P) Messages Signage and Point-of-Purchase Marcom © 201 0 South-Western, ... Display Figure 20. 12 © 201 0 South-Western, a part of Cengage Learning. All rights reserved. 201 0 Out-of-Home (Off-Premise) Advertising Out-of-Home (Off-Premise) Advertising ã Out-of-Ho...

Ngày tải lên: 31/07/2014, 17:20

... percentages by media type: © 2010 South-Western, a part of Cengage Learning. All rights reserved. 12 25 Top-10 Prime-Time Broadcast TV Programs Table 12. 8 © 2010 South-Western, a part of Cengage Learning. ... rights reserved. 12 20 Average Prime-Time Audience (in millions) for Four Major Networks Table 12. 5 © 2010 South-Western, a part of Cengage Learning. All rights reserved....

Ngày tải lên: 31/07/2014, 17:20

... Advertising Messages CHAPTER 8 © 2010 South-Western, a part of Cengage Learning. All rights reserved. 8 26 MECCAS Illustration for Power Value Figure 8. 8 © 2010 South-Western, a part of ... reserved. 8 21 Ten Universal Values Table 8. 2 © 2010 South-Western, a part of Cengage Learning. All rights reserved. 8 28 Practical Issues in Identifying Practical Issues in Identifyi...

Ngày tải lên: 31/07/2014, 17:20

... elastic © 2010 South-Western, a part of Cengage Learning. All rights reserved. 7 11 Advertising-to-Sales Ratios for Select Product Categories Table 7. 2b © 2010 South-Western, a part of Cengage ... media buying © 2010 South-Western, a part of Cengage Learning. All rights reserved. 7 12 Advertising-to-Sales Ratios for Select Product Categories Table 7. 2c © 2010 South-Western, a p...

Ngày tải lên: 31/07/2014, 17:20

... South-Western, a part of Cengage Learning. All rights reserved. 4 24 An Appeal to Preschoolers’ Parents Figure 4. 3 © 2010 South-Western, a part of Cengage Learning. All rights reserved. 42 8 The ... 2010 South-Western, a part of Cengage Learning. All rights reserved. 4 14 The 8 VALS Segments Figure 4. 2 © 2010 South-Western, a part of Cengage Learning. All rights reserved....

Ngày tải lên: 31/07/2014, 17:20

... fashion. © 2 010 South-Western, a part of Cengage Learning. All rights reserved. 11 6 Marketing Communications Marketing Communications ã Marketing Communications Objective Marketing Communications ... Learning. All rights reserved. 1 22 A Buy-One- Get-One-Free Promotion Figure 1. 2 Figure 1. 2 © 2 010 South-Western, a part of Cengage Learning. All rights reserved....

Ngày tải lên: 31/07/2014, 17:20