Marketing Communications - Chapter 14 potx

... final consumers Perreault−McCarthy: Basic Marketing: A Global−Managerial Approach, 14/ e 14. Promotion − Introduction to Integrated Marketing Communications Text © The McGraw−Hill Companies, 2002 416 Chapter 14 contact. ... Available Perreault−McCarthy: Basic Marketing: A Global−Managerial Approach, 14/ e 14. Promotion − Introduction to Integrated Marketing Communications T...

Ngày tải lên: 01/07/2014, 20:20

... Zone 26 - - - - 141 868 145 868 APT Surface 264 - - - - 139 1296 141 1296 TMA Small 44 143 639 143 639 143 988 143 988 TMA Lar g e 53 144 1146 144 1146 ENR Small 45 142 646 430 635 144 994 ... [dBm/Hz] DME B-AMC DME L-DACS1 -1 -0 .8 -0 .6 -0 .4 -0 .2 0 0.2 0.4 0.6 0.8 1 -1 80 -1 60 -1 40 -1 20 -1 00 -8 0 frequency [MHz...

Ngày tải lên: 19/06/2014, 10:20

... Americans take for their starting-point for longitudes concurrently with the English it followed that the island must be situated seventy-seven and seventy-five degrees west of the meridian ... position of Lincoln Island was between the thirty-fifth and the thirty-seventh parallel, and between the hundred and fiftieth and the hundred and fifty-fifth meridian to the west of the meridian...

Ngày tải lên: 01/07/2014, 22:20

... information, who can speak for the project and who can assist with resource or conflict issues. Chapter 14 SENIOR MANAGEMENT The responsibility of senior management within a company is to guard, ... hold a position senior enough to enable him to protect and support the project. This includes bi-directional communication regarding any issues related to the project. When the executive...

Ngày tải lên: 01/07/2014, 23:20

... The Black Tulip ALEXANDRE DUMAS CHAPTER 14 14. The Pigeons of Dort It was indeed in itself a great honour for Cornelius van Baerle ... A man grows very patient who is twenty-eight years of age, and condemned to a prison for life, that is to say, to something like twenty-two or twenty-three thousand days of captivity. Van ... tulip-fancier Van Baerle there. The cell had a very...

Ngày tải lên: 02/07/2014, 14:20

... Mercan- tile Exchange; Chicago Board of Trade; Euronext-LIFFE; Euronext-Paris; Brazilian Mercantile & Futures Exchange; Chicago Board Options Exchange; and Tel Aviv Stock Exchange. c14_gregoriou.qxd ... contributions but also means that every financing relationship (i.e., shareholder-issuer, bondholder-issuer, lender-borrower, depositor-deposit holder, as in all these cases both parties e...

Ngày tải lên: 03/07/2014, 23:20

... structure somewhat if necessary. 1 4-8 Possible cost of equity effects Tax preference Irrelevance Bird-in-the-Hand 30 25 20 15 10 5 0 50% 100% Payout Cost of Equity (%) 1 4-3 Do investors prefer high ... more shares. 1 4-5 Bird-in-the-hand theory  Investors think dividends are less risky than potential future capital gains, hence they like dividends.  If so, investors would val...

Ngày tải lên: 04/07/2014, 20:22

... Channel Relations 493 E-Commerce Marketing Practices 493 Pure-Click Companies 494 MARKETING INSIGHT Burst of the Dot-Com Bubble 495 Brick-and-Click Companies 495 xxii Chapter 21 Tapping into ... Communications Budget 552 MARKETING INSIGHT Hitting the Bull's Eye in a Post- Mass-Market World 553 Deciding on the Marketing Communications Mix 554 Characteristics of the Ma...

Ngày tải lên: 06/07/2014, 02:20

... point-of-difference: It con- tained one-third less calories and was thus "less filling" than regular, full-strength beers. As is often the case, the point-of-parity and point-of-difference ... for 50 to 59-year-old boomers, an edition for 60 to 69-year-olds, and one for those 70 and older. CRAFTING THE BRAND POSITIONING CHAPTER 10 321 Image differentiation: The world-famous...

Ngày tải lên: 06/07/2014, 02:20

... constant prices eliminate week-to-week price uncertainty and can be contrasted to the "high-low" pricing of pro- motion-oriented competitors. In high-low pricing, the retailer charges ... three consider- ations. We will examine six price-setting methods: markup pricing, target-return pricing, perceived-value pricing, value pricing, going-rate pricing, and auction-type pricing. ......

Ngày tải lên: 06/07/2014, 02:20