New Products Management - CHAPTER 2 doc

... feasible new product concept, and all three to have a new product. New Product Concepts and the New Product Concepts and the New Product New Product Need Need Form Form Technology Technology New ... Best Sources of Ready-Made New Best Sources of Ready-Made New Product Concepts Product Concepts  New Products Employees  Technical: R&D, engineering, ... engineer...

Ngày tải lên: 29/07/2014, 01:20

... Forecasting Sales Using A-T-A-R Model Forecasting Sales Using A-T-A-R Model  Assume awareness = 90% and availability =67%.  Trial rate = 16% ... Leverage "One-of-a-kind"/ Many proprietary dead end opportunities Source: Adapted from Robert G. Cooper, Scott J. Edgett, and Elko J. Kleinschmidt. Portfolio Management for New Products, McMaster ... (0.33) (36%) = 16%. Hoechst-U.S....

Ngày tải lên: 29/07/2014, 01:20

... begins early in the process  Key: new product participants avoid "good/bad" mindsets, avoid premature closure An A-T-A-R Model of Innovation An A-T-A-R Model of Innovation Diffusion Diffusion Profits ... Unit = Revenue per unit - cost per unit Figure 8.5 The Evaluation System The Evaluation System Figure 8.1 Getting the Estimates for A-T-A-R Getting the Estimates for A-T-...

Ngày tải lên: 29/07/2014, 01:20

... lens. CHAPTER 5 CHAPTER 5 PROBLEM-BASED IDEATION: FINDING PROBLEM-BASED IDEATION: FINDING AND SOLVING CUSTOMERS’ PROBLEMS AND SOLVING CUSTOMERS’ PROBLEMS McGraw-Hill/Irwin Copyright 20 06 The ... areas”  “Hot products  Prediction of technological changeover  Cross-impact analysis Brainstorming Techniques Brainstorming Techniques  Brainstorming circle  Reverse brainstorming  T...

Ngày tải lên: 29/07/2014, 01:20

... Change – 20 0 20 S O I 0 2 0 4 8 12 P o w e r 0 40 80 120 0 20 0 400 600 0 0 20 40 60 1976 1978 1980 19 82 1984 1986 1988 1990 19 92 1994 1996 1998 20 00 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 1978 1980 19 82 1984 1986 1988 1990 19 92 1994 1996 1998 20 00 1978 ... intervals Metrics Amp Integral Interval Period 0 12 T1 T2 4 8 Max Min 0.5 Amp 0 .2 0.0 0 24 48...

Ngày tải lên: 18/06/2014, 16:20

... are TABLE 2. 1 Target Market Forecast Target Market Forecast Potential Customers Growth 20 03 20 04 20 05 20 06 20 07 CAGR Recreational 10% 19,1 42, 500 21 ,056,750 23 ,1 62, 425 25 ,478,668 28 , 026 ,535 10.00% ... Fitness 15% 6, 820 ,000 7,843,000 9,019,450 10,3 72, 368 11, 928 ,22 3 15.00% Speed 10% 387,500 426 ,25 0 468,875 515,763 567,339 10.00% Hockey 6% 2, 480,000 2,...

Ngày tải lên: 06/07/2014, 02:20

... market their products in Germany and Scandinavia, because of the strict greenness tests there. CHAPTER 20 CHAPTER 20 PUBLIC POLICY ISSUES PUBLIC POLICY ISSUES McGraw-Hill/Irwin Copyright 20 06 The ... reputation  Monitor recall effectiveness Public Policy Problems and the New Public Policy Problems and the New Products Process Products Process Figure 20 .6 Four Legal Bas...

Ngày tải lên: 29/07/2014, 01:20

... Launch Control Plan Control Plan Figure 19.3 CHAPTER 19 CHAPTER 19 LAUNCH MANAGEMENT LAUNCH MANAGEMENT McGraw-Hill/Irwin Copyright 20 06 The McGraw-Hill Companies, Inc. All right reserved. Select ... be tracked? *Basis: Consider potential damage and likelihood of occurrence. A-T-A-R Hierarchy: Where Does the A-T-A-R Hierarchy: Where Does the Problem Lie? Problem Lie? Aware Unawar...

Ngày tải lên: 29/07/2014, 01:20

... available  May not be applicable to totally new- to-the- market products, since no prior data available.  Does not test channel member response to the new product, only the final consumer How Market ... CHAPTER 18 CHAPTER 18 MARKET TESTING MARKET TESTING McGraw-Hill/Irwin Copyright 20 06 The McGraw-Hill Companies, Inc. All right reserved. Controlled ... Sale by Informal Selling Co...

Ngày tải lên: 29/07/2014, 01:20

... inertia has been overcome? A-T-A-R Goals: The New Product A-T-A-R Goals: The New Product Group’s Obligation Group’s Obligation  New product group must persuade itself and management that the plan ... Launch Tactics, and Demand Outcomes," Journal of Product Innovation Management, Vol. 16, No. 6, November 1999, pp. 52 0-5 21 . Figure 17.4 Tactical Launch Decisions and Act...

Ngày tải lên: 29/07/2014, 01:20