New Products Management - CHAPTER 5 PROBLEMBASED IDEATION: FINDING AND SOLVING CUSTOMERS’ PROBLEMS docx
New Products Management - CHAPTER 5 PROBLEMBASED IDEATION: FINDING AND SOLVING CUSTOMERS’ PROBLEMS docx
... 5
CHAPTER 5
PROBLEM-BASED IDEATION: FINDING
PROBLEM-BASED IDEATION: FINDING
AND SOLVING CUSTOMERS’ PROBLEMS
AND SOLVING CUSTOMERS’ PROBLEMS
McGraw-Hill/Irwin
Copyright ©2006 The McGraw-Hill Companies, ... families.
Bausch and Lomb generated ideas on making
contact lenses more comfortable by getting
pairs of executives to act out skits in which they
played...
New Products Management - CHAPTER 6 ANALYTICAL ATTRIBUTE APPROACHES: INTRODUCTION AND PERCEPTUAL MAPPING potx
... Attractive design 1 2 3 4 5
2. Stylish 1 2 3 4 5
3. Comfortable to wear 1 2 3 4 5
4. Fashionable 1 2 3 4 5
5. I feel good when I wear it 1 2 3 4 5
6. Is ideal for swimming 1 2 3 4 5
7. Looks like ... label 1 2 3 4 5
8. Easy to swim in 1 2 3 4 5
9. In style 1 2 3 4 5
10. Great appearance 1 2 3 4 5
11. Comfortable to swim in 1 2 3 4 5
12. This is a desirable label...
New Products Management- CHAPTER 20 PUBLIC POLICY ISSUES potx
... reputation
Monitor recall effectiveness
Public Policy Problems and the New
Public Policy Problems and the New
Products Process
Products Process
Figure 20.6
Four Legal Bases for Product Liability
Four ... disposal cannot be handled by recycling.
Some companies test market their products in
Germany and Scandinavia, because of the strict
greenness tests there.
CHAPTER...
New Products Management - CHAPTER 19 LAUNCH MANAGEMENT potx
... customer (A-T-A-R).
Decision Model for Building Launch
Decision Model for Building Launch
Control Plan
Control Plan
Figure 19.3
CHAPTER 19
CHAPTER 19
LAUNCH MANAGEMENT
LAUNCH MANAGEMENT
McGraw-Hill/Irwin
Copyright ... contingency
planning?
And which of these need to be tracked?
*Basis: Consider potential damage and likelihood
of occurrence.
A-T-A-R Hierarchy: Where Does the...
New Products Management - CHAPTER 18 MARKET TESTING pps
...
available
May not be applicable to totally new- to-the-
market products, since no prior data available.
Does not test channel member response to the
new product, only the final consumer
How Market ...
form now due to cost and time commitments
and other drawbacks.
Speculative Sale
Speculative Sale
Often used in business-to-business and consumer
durables, similar to concept...
New Products Management - CHAPTER 17 IMPLEMENTATION OF THE STRATEGIC PLAN potx
... inertia has
been overcome?
A-T-A-R Goals: The New Product
A-T-A-R Goals: The New Product
Group’s Obligation
Group’s Obligation
New product group must persuade itself
and management that the plan ... Innovation Management, Vol. 16, No. 6, November 1999, pp. 52 0 -5 21.
Figure 17.4
Tactical Launch Decisions and Actions,
Tactical Launch Decisions and Actions,
Showing Infl...
New Products Management - CHAPTER 16 PART FIVE LAUNCH pot
... segments; BMW has the
3-, 5- , and 7-series.
Marketing activities are coordinated. Coca-Cola uses ads, promotions, catalogs,
sponsorships, and interactive media.
What the brand means to customers ... detergent
Some Brand Names That Didn’t Work
Some Brand Names That Didn’t Work
Figure 1 6-9
Branding Decisions
Branding Decisions
What is the brand’s role or purpose?
Are you planni...
New Products Management - CHAPTER 15 PRODUCT USE TESTING pot
... new product and two others,
or two variants of the new
product and one other.
Same as above.
Multiple-product techniques can use side-by-side or staggered (sequential monadic) product-use
approaches.
Data ... not like the brand.
Types of Product Use Tests
Types of Product Use Tests
Figure 15. 6
Type Products Instructions
Monadic The new product alone. "Try this new toothbru...
New Products Management -CHAPTER 13 DESIGN - CHAPTER 13 DESIG pot
... to determine
customers’ reactions to the proposed shape and form.
New Developments in CAD
New Developments in CAD
Stereolithography (rapid prototyping)
Mechanical computer-aided engineering ... Factors for an Industrial
Design
Design
Figure 13 .5
Computer-Aided Design (CAD)
Computer-Aided Design (CAD)
Greatly accelerates the design step and allows
assessment of multiple pos...
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