New Products Management - CHAPTER 5 PROBLEM­BASED IDEATION: FINDING AND SOLVING CUSTOMERS’ PROBLEMS docx

... 5 CHAPTER 5 PROBLEM-BASED IDEATION: FINDING PROBLEM-BASED IDEATION: FINDING AND SOLVING CUSTOMERS’ PROBLEMS AND SOLVING CUSTOMERS’ PROBLEMS McGraw-Hill/Irwin Copyright ©2006 The McGraw-Hill Companies, ... families.  Bausch and Lomb generated ideas on making contact lenses more comfortable by getting pairs of executives to act out skits in which they played...

Ngày tải lên: 29/07/2014, 01:20

... Attractive design 1 2 3 4 5 2. Stylish 1 2 3 4 5 3. Comfortable to wear 1 2 3 4 5 4. Fashionable 1 2 3 4 5 5. I feel good when I wear it 1 2 3 4 5 6. Is ideal for swimming 1 2 3 4 5 7. Looks like ... label 1 2 3 4 5 8. Easy to swim in 1 2 3 4 5 9. In style 1 2 3 4 5 10. Great appearance 1 2 3 4 5 11. Comfortable to swim in 1 2 3 4 5 12. This is a desirable label...

Ngày tải lên: 29/07/2014, 01:20

... reputation  Monitor recall effectiveness Public Policy Problems and the New Public Policy Problems and the New Products Process Products Process Figure 20.6 Four Legal Bases for Product Liability Four ... disposal cannot be handled by recycling.  Some companies test market their products in Germany and Scandinavia, because of the strict greenness tests there. CHAPTER...

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... customer (A-T-A-R). Decision Model for Building Launch Decision Model for Building Launch Control Plan Control Plan Figure 19.3 CHAPTER 19 CHAPTER 19 LAUNCH MANAGEMENT LAUNCH MANAGEMENT McGraw-Hill/Irwin Copyright ... contingency planning?  And which of these need to be tracked? *Basis: Consider potential damage and likelihood of occurrence. A-T-A-R Hierarchy: Where Does the...

Ngày tải lên: 29/07/2014, 01:20

... available  May not be applicable to totally new- to-the- market products, since no prior data available.  Does not test channel member response to the new product, only the final consumer How Market ... form now due to cost and time commitments and other drawbacks. Speculative Sale Speculative Sale  Often used in business-to-business and consumer durables, similar to concept...

Ngày tải lên: 29/07/2014, 01:20

... inertia has been overcome? A-T-A-R Goals: The New Product A-T-A-R Goals: The New Product Group’s Obligation Group’s Obligation  New product group must persuade itself and management that the plan ... Innovation Management, Vol. 16, No. 6, November 1999, pp. 52 0 -5 21. Figure 17.4 Tactical Launch Decisions and Actions, Tactical Launch Decisions and Actions, Showing Infl...

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... segments; BMW has the 3-, 5- , and 7-series. Marketing activities are coordinated. Coca-Cola uses ads, promotions, catalogs, sponsorships, and interactive media. What the brand means to customers ... detergent Some Brand Names That Didn’t Work Some Brand Names That Didn’t Work Figure 1 6-9 Branding Decisions Branding Decisions  What is the brand’s role or purpose?  Are you planni...

Ngày tải lên: 29/07/2014, 01:20

... new product and two others, or two variants of the new product and one other. Same as above. Multiple-product techniques can use side-by-side or staggered (sequential monadic) product-use approaches. Data ... not like the brand. Types of Product Use Tests Types of Product Use Tests Figure 15. 6 Type Products Instructions Monadic The new product alone. "Try this new toothbru...

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... to determine customers’ reactions to the proposed shape and form. New Developments in CAD New Developments in CAD  Stereolithography (rapid prototyping)  Mechanical computer-aided engineering ... Factors for an Industrial Design Design Figure 13 .5 Computer-Aided Design (CAD) Computer-Aided Design (CAD)  Greatly accelerates the design step and allows assessment of multiple pos...

Ngày tải lên: 29/07/2014, 01:20