New Products Management - CHAPTER 15 PRODUCT USE TESTING pot

... CHAPTER 15 CHAPTER 15 PRODUCT USE TESTING PRODUCT USE TESTING McGraw-Hill/Irwin Copyright ©2006 The McGraw-Hill Companies, Inc. All right reserved. Gamma Testing Gamma Testing  Beta testing ... evaluated. What is Product Use Testing? What is Product Use Testing?  Product use under normal operating conditions.  Some terms:  Alpha testing: done...

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... Example  Compatibility  Print quality  Ease of use  Productivity CHAPTER 12 CHAPTER 12 PRODUCT PROTOCOL PRODUCT PROTOCOL McGraw-Hill/Irwin Copyright ©2006 The McGraw-Hill Companies, Inc. All right reserved. ... reserved. Narrow Version of Protocol: End-User Narrow Version of Protocol: End-User “I Want” List “I Want” List  This is the “I Want” list for a new lawn leaf blowe...

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... Policy Problems and the New Public Policy Problems and the New Products Process Products Process Figure 20.6 Four Legal Bases for Product Liability Four Legal Bases for Product Liability  Negligence  Manufacturer ... International Product Piracy,” Industrial Marketing Management 30, 2001, pp. 49 9-5 09. Product Liability: Typology of Injury Product Liability: Typolo...

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... seasons. Tour companies use this switch when they develop their new catalogs. High-season switch Same as butt-on, but arranging the new item at the top of a season. Example: Polaroid used this strategy ... 16.11 Permanence Permanence  Permanent, stand-alone.  Permanent, but as a bridge to other items e.g., platform strategy.  Temporary. Given firms’ tendency to develop streams of...

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... will make the product available  May not be applicable to totally new- to-the- market products, since no prior data available.  Does not test channel member response to the new product, only ... Selling Controlled Sale by Informal Selling  Used for business-to-business products, also consumer products sold directly to end users.  Train salespeople, give them the product and...

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... it Figure 9.1 CHAPTER 9 CHAPTER 9 CONCEPT TESTING CONCEPT TESTING McGraw-Hill/Irwin Copyright ©2006 The McGraw-Hill Companies, Inc. All right reserved. Concept Testing Cautions and Concept Testing ... the attractiveness of the new product to the targeted customer population?  Firm Worth: Is the new product project viewed positively by management? Does this new pr...

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... Consider potential damage and likelihood of occurrence. A-T-A-R Hierarchy: Where Does the A-T-A-R Hierarchy: Where Does the Problem Lie? Problem Lie? Aware Unaware Tried Not Tried Reused Not ... the potholes you don’t know about (or forget about) that cause you damage. Spotting Potential Problems Spotting Potential Problems  Problems section from the situation analysis.  Role-play ......

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... inertia has been overcome? A-T-A-R Goals: The New Product A-T-A-R Goals: The New Product Group’s Obligation Group’s Obligation  New product group must persuade itself and management that the plan ... reduced (i.e., through rebates or money-back guarantees) Product Breadth of Assortment Introducing new product categories with high relative advantage Timing Product D...

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... Design to the New Contributions of Design to the New Products Process Products Process Figure 13.1 Development Development Figure IV.1 Model of the Product Design Process Model of the Product Design ... consequences later on! Product Architecture and Product Product Architecture and Product Platforms Platforms  Product architecture development is related to establish...

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