New Products Management- CHAPTER 20 PUBLIC POLICY ISSUES potx

... market their products in Germany and Scandinavia, because of the strict greenness tests there. CHAPTER 20 CHAPTER 20 PUBLIC POLICY ISSUES PUBLIC POLICY ISSUES McGraw-Hill/Irwin Copyright 200 6 The ... reputation  Monitor recall effectiveness Public Policy Problems and the New Public Policy Problems and the New Products Process Products Process Figure...

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... Building Launch Control Plan Control Plan Figure 19.3 CHAPTER 19 CHAPTER 19 LAUNCH MANAGEMENT LAUNCH MANAGEMENT McGraw-Hill/Irwin Copyright 200 6 The McGraw-Hill Companies, Inc. All right reserved. ... distribution)  2. A consumer failure (e.g., low awareness or trial) Questions from New Product Tracking Questions from New Product Tracking Study (continued) Study (continued) Pur...

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... CHAPTER 18 CHAPTER 18 MARKET TESTING MARKET TESTING McGraw-Hill/Irwin Copyright 200 6 The McGraw-Hill Companies, Inc. All right reserved. ... available  May not be applicable to totally new- to-the- market products, since no prior data available.  Does not test channel member response to the new product, only the final consumer How Market ... little risk, and thus a costlier metho...

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... you know inertia has been overcome? A-T-A-R Goals: The New Product A-T-A-R Goals: The New Product Group’s Obligation Group’s Obligation  New product group must persuade itself and management ... For: Promotion Advertising Cases where awareness will stimulate trial Coupons Reinforcing awareness Publicity New and controversial technologies with high perceived usage risk Samplin...

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... surrogate (no features, functions, benefits). CHAPTER 16 CHAPTER 16 STRATEGIC LAUNCH PLANNING STRATEGIC LAUNCH PLANNING McGraw-Hill/Irwin Copyright 200 6 The McGraw-Hill Companies, Inc. All right ... they develop their new catalogs. High-season switch Same as butt-on, but arranging the new item at the top of a season. Example: Polaroid used this strategy often, putting new replacem...

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... Use Tests Figure 15.6 Type Products Instructions Monadic The new product alone. "Try this new toothbrush, and tell me how you like it." Paired comparison The new product and another one: ... During Development Development  Marketing is involved from the beginning of the new products process.  Advises the new product team on how the product development fits in with...

Ngày tải lên: 29/07/2014, 01:20

... Sony Walkman from four platforms. Contributions of Design to the New Contributions of Design to the New Products Process Products Process Figure 13.1 Development Development Figure IV.1 Model ... Design Process Model of the Product Design Process Figure 13.6 CHAPTER 13 CHAPTER 13 DESIGN DESIGN McGraw-Hill/Irwin Copyright 200 6 The McGraw-Hill Companies, Inc. All right reserved....

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... Example  Compatibility  Print quality  Ease of use  Productivity CHAPTER 12 CHAPTER 12 PRODUCT PROTOCOL PRODUCT PROTOCOL McGraw-Hill/Irwin Copyright 200 6 The McGraw-Hill Companies, Inc. All right reserved. ... Deployment (QFD)  A technique designed to insure that customer needs are focused on throughout the new product project.  First step is the House of Quality (HOQ): gathers...

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... competencies  Profitability and impact Why Financial Analysis for New Why Financial Analysis for New Products is Difficult Products is Difficult  Target users don’t know.  If they know they ... internal attitudes.  Poor accounting.  Rushing products to market.  Basing forecasts on history.  Technology revolutions. CHAPTER 11 CHAPTER 11 SALES FORECASTING SALES FORE...

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