poke the box seth godin

... Fez The Big Moo (editor) Small is the New Big find them all at sethgodin.com The lizard misunderstands the economics of poking The formula is simple: When the cost of poking the box ... get the leverage they need to bring their ideas to the world. People with credibility and resources are so busy trying to hold onto them that they fail to bring their provocati...

... is in blue. (Click the chart to enlarge it.) Flipping the Funnel Seth Godin 17 The first time you invite fans to install the del.icio.us toolbar, they might not do it. The first time you ... appropriately, though, other surfers would find it. And the word would spread. The big secret of del.icio.us is that the percentage of users who do the tagging is tiny. Most o...

... Business As Ethel Merman sang about the unhappiness of the workingman, they “get paid for what they do, but no applause.” Not the applause from the seats of the theater, of course, but the applause ... Not Enough Unleashing the Ideavirus Permission Marketing The Big Red Fez The Big Moo (editor) Small Is the New Big Poke the Box We Are All Weird Find them all at set...

... commodity product, go for something either huge or tiny. Seth used the example of Hummers and Mini Coopers, but I think a better example is the PC market, where most of the growth in the past five years has ... tell their friends and colleagues about them. Find ways, like contests and special offers, to help your happy customers get the message out. 3. Market to the Trailing or...

... deletes the character immediately to the left of the cursor, and Delete deletes the character immediately to the right of the cursor. Or you can select text (holding down the mouse button, drag the ... click means to point the arrow cursor at something on the screen and then—without moving the cursor at all—to press and release the clicker button on the left side...

... control. They get the customer in the car and demon- strate the acceleration, the road holding and the hi-fi . In short, they impress the heck out of the customer and if they should ask a question, then ... then they show them the engine compartment and other features. When was the last time you looked under the hood of a car you were purchasing, or indeed took the back...

... came close to the building I saw why. The whole populace was gathered there; they were drawn up around the building in orderly groups, with a great lane opened to the mighty entrance. There were ... strode to the edge of the dais and spoke crisply, his voice ringing out like the thin cry of military brass. The thousands in the auditorium rose in unison, and swept down the...