... what, exactly, is wrong with social marketing? Like most systems of practice or models, Social Marketing is good at the things it pays attention to. The problem is the things it does not ... concluded, in part: “A majority of the [youth] interventions…reported significant positive effects in the short term. Effects tended to dissipate in the medium and longer term… These results are broadly ... A recent US National Research Council report, Local Government Actions to Prevent Obesity provided a nice summary of the kinds of interventions that have the greatest potential to tackle childhood...