... virtuebecause of the decay of indulgence guilt and the intensifica-tion of feelings of missing out on the pleasures of life. The current research builds on the notion of hyperopiaand examines whether consumers ... primed concerns of chronically missing out on the pleasures of life. Further-more, consistent with the dominance of feelings of missingout in broad evaluations and of guilt in narrow evaluations,participants ... McCabe(2004), The Effect of a Delay Between Choice and Consump-tion on Consumption Enjoyment,” Journal of ConsumerResearch, 31 (3), 502–510.Ofir, Chezy and Itamar Simonson (2007), The Effect of StatingExpectations...