manage your day-to-day build your routine, find your focus, and sharpen your creative mind

... must master to succeed: building a rock-solid daily routine, taming your tools (before they tame you), finding focus in a distracted world, and sharpening your creative mind. Dedicating a chapter ... never forget your place, and you never need to waste time reviewing your work to get back up to speed or reminding yourself what you’ve already done. Because your project is f...

Ngày tải lên: 10/07/2014, 23:52

... in your products and remind them that you met at the show. Most importantly attend the show with an upbeat attitude and enjoy yourself. Be prepared to talk about your products and tell your ... wildlife and people. Always include your product story that highlights the producers and their conservation and wildlife protection activities. This is a unique attribute o...

Ngày tải lên: 18/02/2014, 22:20

... IBM, and Cisco had hundreds of thousands of employees blogging as early as 2005, and those same companies are now expanding their footprint into social networks like Facebook, YouTube, and, ... reading this book, you are probably interested in under- standing how social marketing can enhance your brand, grow your business, and increase customer loyalty. The authors of this book...

Ngày tải lên: 21/06/2014, 11:20

... Marketing to the Business Customer 22 and start looking for trends in your market. Monitor positive and negative mentions of your company, as well as your competitors, and track changes over time. ... communities. Build Thought Leadership Through Blogging One of the fastest ways to score points with prospective and existing customers via social media, and to build visi...

Ngày tải lên: 21/06/2014, 11:20

... harmo- nizes with your markets, your business structure, and your company culture. The honeycomb approach may sound appealing, but if you try to implement it in a command -and- control culture, ... Disclosure Responsibility to update and nonselec tively engage Increase channels to investors and analysts Executive Management Upsetting the status quo Thwart obsolescence and b...

Ngày tải lên: 21/06/2014, 11:20

... compete in your homeland, you generate editorial content against which you can promote your own products and services. Think of how you can leverage content and conversation on your own site ... own site to promote your company in context. Content Management Systems Before you start tweeting links back to your corporate site and invit- ing people over, clean up your house...

Ngày tải lên: 21/06/2014, 11:20

... aside your marketing agenda and simply help your customers be more successful. Give to get. The best content creators for a B2B community are the peo- ple who build your products and your customers. ... America and others are forming over- seas. An annual user conference attracts thousands. Conversations long ago expanded beyond troubleshooting and now encompass product...

Ngày tải lên: 21/06/2014, 11:20

... a liability. If your social marketing exploits are suc- cessful, the resulting goodwill will increase your stock price and even serve as a justifi cation for your fi rm to demand premium pricing. ... brand, and the way businesses we like are using it, is to interact.” In The World Is Flat, Thomas Friedman observed that the Internet is neutralizing historical and geographical divi...

Ngày tải lên: 21/06/2014, 11:20