Quantitative Models in Marketing Research Chapter 6 potx

... set equal to 1 in the Ordered Probit model and equal to 1 3  2 in the Ordered Logit 114 Quantitative models in marketing research In this chapter we extend this mapping mechanism by allowing the latent variable ... consider deleting possibly redundant variables. Finally, one may evaluate the models on within-sample or out-of- sample forecasting performance. 128 Quantitat...

Ngày tải lên: 06/07/2014, 05:20

... diagram of y i against x i , and the OLS regression line of y i on x i and a constant 68 Quantitative models in marketing research value of 517. 06, which is significant at the 1% level. Finally, we consider within-sample ... continuous dependent variable we started with Y i $ Nð;  2 Þ: ð4:4Þ In the case of binomial data, it would now be better to opt for Y i $ BINð1;Þ; ð4:5Þ...

Ngày tải lên: 06/07/2014, 05:20

... binomial variable in the previous subsection. In a sense, the resultant quantitative models to be discussed in chapter 5 also quite naturally extend those in chapter 4. Examples in the marketing ... profile categories. 18 Quantitative models in marketing research 2.2.3 An unordered multinomial variable In many real-world situations individual households can choo...

Ngày tải lên: 06/07/2014, 05:20

... multiple-equation models can appear in marketing research. The market share attraction model bears some similarities to the so-called multinomial choice models in chapter 5. Before we turn to these models, ... with Y tÀ1 and X tÀ1 would contain 1 þðK þ1ÞþK ¼ 2ðK þ1Þ parameters because there is only one 38 Quantitative models in marketing research Solving this results...

Ngày tải lên: 06/07/2014, 05:20

... brands; . hhsize and inc denote household size and family income. These variables are not in our genuine data set, and serve for illustrative purposes only. 88 Quantitative models in marketing research have ...  l I l Þ ; ð5: 36 where Z m denote the variables that explain the choice of the cluster m and I m denote the inclusive value of cluster m defined as 96 Quantitative m...

Ngày tải lên: 06/07/2014, 05:20

... 483). 138 Quantitative models in marketing research standard Linear Regression model y à i ¼ X i  þ" i with " i $ Nð0; 1Þ, where X i contains K þ 1 explanatory variables including an intercept. ... in section 2.2.5. Our sample contains 4, 268 individuals who received a mailing from a charitable institution. We use the first 4,000 individuals to estimate various models...

Ngày tải lên: 06/07/2014, 05:20

... 2 Lu ¨ tkepohl, H. 36, 47 McCulloch, R. 109 McFadden, D. 64 , 65 , 67 , 82, 87, 95, 96, 99, 103, 1 26, 153 McKelvey, R. D. 64 , 67 , 124, 1 26, 149, 153 MacKinlay, A. C. 112 MacKinnon, J. G. 39, 63 Maddala, ... 10% 5% 1% 2.71 3.84 6. 63 2.30 3.00 4 .61 2.08 2 .60 3.78 1.94 2.37 3.32 1.85 2.21 3.32 1.77 2.10 2.80 1.72 2.01 2 .64 1 .67 1.94 2.51 1 .63 1.88 2.41 1 .60 1.83 2.32 Not...

Ngày tải lên: 06/07/2014, 05:20

... At the site in the Eastern Basin being considered here, the depth is 58 m; even in major storms, the 0 0 0 0 0 0 0 0 0 6 6 6 6 3 3 9 9 6 6 3 3 3 3 9 9 9 FIGURE 6. 27 Deposition/erosion (g/cm 2 ) ... LLC 262 Sediment and Contaminant Transport in Surface Waters west wind (the dominant wind throughout the year), a northeast wind (the dominant direction during large storms), a so...

Ngày tải lên: 18/06/2014, 22:20

... foreign income taxes assessed to a business. ✔ Business insurance. ✔ Advertising and promotion costs. ✔ Employee education and training. ✔ Education to maintain or improve required business skills. ✔ ... business cannot accurately conduct its operating functions or make clear operating decisions. In order to effectively operate, a business must ensure that the cash inflow from operating, fi...

Ngày tải lên: 01/07/2014, 22:20

... as doing laundry, preparing for a wedding, or buying a car. Buying a car, for example, involves a whole cluster of activities, including choosing the car, financing the purchase, buying insurance, ... multicultural marketing strategies in recent years (see " ;Marketing Insight: Marketing to Cultural Market Segments"). For instance, many banks and life insurance companies a...

Ngày tải lên: 06/07/2014, 02:20