Marketing management Chapter 19 pps

... Sales Force," Marketing Management (Summer 199 7): 29-34; Robert S. Duboff and Lori Underhill Sherer, "Customized Customer Loyalty," Marketing Management (Summer 199 7): 21-27; Tricia ... costs in the process. MANAGING PERSONAL COMMUNICATIONS: DIRECT MARKETING AND PERSONAL SELLING CHAPTER 19 619 MAJOR ACCOUNT MANAGEMENT Major accounts (also called key ac...

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... Journal of Marketing (April 198 9): 66-79; Peter Doyle, Arch G. Woodside, and Paul Mitchell, "Organizational Buying in New Task and Rebuy Situations," Industrial Marketing Management ... Prentice Hall, 199 1), ch. 12, pp. 419- 458. 16. Webster and Wind, Organizational Buying Behavior, p. 6. 17. Erin Strout, "Safe and Sound," Sales & Marketing Manageme...

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... (New York: Free Press, 199 9); Bernd Schmitt and Alex Simonson, Marketing Aesthetics: The Strategic Management of Brands, Identity and Image (New York: Free Press, 199 7). 260 PART 3 CONNECTING ... Journal of Marketing Research (February 199 9): 1-17. 61. Bart Macchiette and Roy Abhijit, "Sensitive Groups and Social Issues," Journal of Consumer Marketing 11, no...

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... such as experiential marketing, one-to-one marketing, and permission marketing. Chapter 5 summarized some of these concepts; " ;Marketing Insight: Applying Permission Marketing& quot; highlights ... Journal of Marketing (January 199 8): 19- 32; Susan M. Broniarcyzk and Joseph W Alba, "The Importance of the Brand in Brand Extension," journal of Marketing Research...

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... "Breaking Free from Product Marketing, " Journal of Marketing (April 197 7): 73-80; Leonard L. Berry, "Services Marketing Is Different," Business (May-June 198 0): 24-30; Eric Langeard, ... American Marketing Association, 198 1), pp. 186 -190 . 10. Amy Ostrom and Dawn Iacobucci, "Consumer Trade-offs and the Evaluation of Services," Journal of M...

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... publicity); Chapter 19 examines the different forms of personal communications (direct marketing, including e-commerce, and personal selling). • • • • • • The Role of Marketing Communications Marketing ... Marketing Research (November 198 6): 37-78; Jerry R. Wilson, Word of Mouth Marketing (New York: John Wiley, 199 1); Cafferky's Free Word-of-Mouth Marketing Tips...

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... will proceed to any actual violence against their prisoners. For Ivanhoe Sir Walter Scott Chapter 19 A train of armed men, some noble dame Escorting, (so their scatter'd words discover'd,

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... cold, and the heart's pulsation become more THE COUNT OF MONTE CRISTO ALEXANDRE DUMAS CHAPTER 19 The Third Attack. Now that this treasure, which had so long been the object of the

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... of Economics, L (193 6), 223 ff. However Professor Hayek has since partly changed his point of view. (Cf. his article “Time-Preference and Productivity, a Reconsideration,” Economica, XII [194 5], 22-25.) ... Theories of Production and Distribution in English Political Economy from 1776 to 1848 (3d ed. London, 192 4), pp. 189 ff. 6. But, of course, the present-day intentional confusion of al...

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