Marketing management Chapter 15 doc

... Louis W. Stern, " ;Marketing Channel Design and Management, " in Kellogg on Marketing, edited by Dawn Iacobucci (New York: John Wiley, 2001), p. 249. CHAPTER 15 DESIGNING AND MANAGING ... recycle-by-mail pro- gram, which costs S15 to $46 depending on the size of the equipment. 14 DESIGNING AND MANAGING VALUE NETWORKS AND CHANNELS CHAPTER 15 487 MARKETING MEMO D...

Ngày tải lên: 06/07/2014, 02:20

Ngày tải lên: 04/07/2014, 20:22

... What does a marketing plan include? DEVELOPING MARKETING STRATEGIES AND PLANS CHAPTER 2 61 MARKETING MEMO MARKETING PLAN CRITERIA Here are some questions to ask in evaluating a marketing ... 2003, pp. 42-48. MARKETING SPOTLIGHT NIKE DEVELOPING MARKETING STRATEGIES AND PLANS CHAPTER 2 MARKETING MEMO CHECKLIST FOR PERFORMING STRENGTHS/WEAKNESSES ANALYSIS Marketing...

Ngày tải lên: 06/07/2014, 02:20

... costs. IN THIS CHAPTER, WE WILL ADDRESS THE FOLLOWING QUESTIONS: 1. What major types of marketing intermediaries occupy this sector? 2. What marketing decisions do these marketing intermediaries ... intermediaries make? 3. What are the major trends with marketing intermediaries? MANAGING RETAILING, WHOLESALING, AND LOGISTICS CHAPTER 16 531 MARKETING SPOTLIGHT WAL-MAR...

Ngày tải lên: 06/07/2014, 02:20

... effort priorities Exhibit 15- 4 Key Steps in the Personal Selling Process Perreault−McCarthy: Basic Marketing: A Global−Managerial Approach, 14/e 15. Personal Selling Text © The McGraw−Hill Companies, 2002 436 Chapter ... training Perreault−McCarthy: Basic Marketing: A Global−Managerial Approach, 14/e 15. Personal Selling Text © The McGraw−Hill Companies, 2002 442 Chapter 15 How...

Ngày tải lên: 01/07/2014, 20:20

... Efficiency control IV. Strategic control Top management Middle management Marketing controller Line and staff management Marketing controller Top management Marketing auditor To examine whether the ... McKitterick, “What Is the Marketing Management Concept?” The Frontiers of Marketing Thought and Action (Chicago: American Marketing Association, 1957), pp. 71–82; Fred J. B...

Ngày tải lên: 20/12/2013, 18:15

... got on to the raft, but it was clearing up again now. THE ADVENTURES OF HUCKLEBERRY FINN CHAPTER 15 WE judged that three nights more would fetch us to Cairo, at the bottom of Illinois,

Ngày tải lên: 24/12/2013, 16:15

... differences between consumer and industrial marketing. and industrial marketing.   Market segmentation for marketing to Market segmentation for marketing to organizations. organizations.   Understanding ... another organization, it is called is called organizational marketing, organizational marketing, industrial marketing, industrial marketing, and since the and si...

Ngày tải lên: 27/01/2014, 02:20

... the marketing mix the marketing mix Core Strategy Core Strategy 2 - 28 Marketing Strategy Marketing Strategy   Marketing Mix Marketing Mix – – Implementation Implementation of the marketing ... Figure 2.2 2 - 1 Chapter Chapter 2 2 A Strategic A Strategic Marketing Marketing Framework Framework 2 - 37 Product Life Cycle Product Life Cycle Marketing Strategies...

Ngày tải lên: 27/01/2014, 02:20